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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Die Zukunft der Markenidentität : zur Kritik des Markenidentitätsmodells im digitalen Zeitalter
Seidel, Éve
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 393-409)
.
2020
Persistent link: https://www.econbiz.de/10012293166
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