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~subject:"Markenimage"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz im Buch"
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Markenimage
Marketingmanagement
Beziehungsmarketing
3,348
Relationship marketing
3,348
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581
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581
Theory
468
Theorie
467
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400
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400
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246
Kundenzufriedenheit
246
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231
Lieferantenmanagement
222
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222
E-commerce
206
Electronic Commerce
206
Social Web
202
Social web
202
Dienstleistungsqualität
174
Service quality
174
Customer integration
147
Kundenintegration
147
Customer value
143
Kundenwert
143
Brand management
142
Markenführung
142
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141
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141
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116
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116
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109
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109
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93
Online retailing
93
Online-Handel
93
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93
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90
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90
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84
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84
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Bruhn, Manfred
5
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4
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4
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3
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3
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3
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2
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2
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2
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2
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2
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2
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2
Castro Lozano, Carlos de
2
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2
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2
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2
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2
Jost, Arnim
2
Karjaluoto, Heikki
2
Kießling, Tina
2
Le Dung
2
Lippmann, Ingo
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
Riboldazzi, Sabina
2
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2
Smit, Edith
2
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Kellogg on marketing : the marketing faculty of the kellog school of management
6
Customer relationship management in electronic markets
5
Developing digital marketing : relationship perspectives
4
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
4
Handbook of research on customer equity in marketing
4
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
4
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
3
Consumer brand relationships : meaning, measuring, managing
3
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
3
Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
3
Future-focused strategic marketing
3
Handbook of brand relationships
3
Handbook of relationship marketing
3
Handbook of research on customer engagement
3
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
3
Marketing in kleinen und mittleren Unternehmen
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
Strong brands, strong relationships
3
Cases on consumer-centric marketing management
2
Customer Relationship Management : the ultimate guide to efficient use of CRM
2
Customer retention in the automotive industry : quality, satisfaction and loyalty
2
Driving traffic and customer activity through affiliate marketing
2
Entrepreneurship in international marketing
2
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
2
Handbook of research on retailer-consumer relationship development
2
Handbuch Multi-Channel-Marketing
2
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
2
Innovative Markenführung und -implementierung
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Kellogg on marketing
2
Kulturmarketing
2
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Kundenintegration und Kundenbindung : wie Unternehmen von ihren Kunden profitieren
2
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
2
Measuring and managing brands
2
Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
2
Social Branding : Strategien - Praxisbeispiele - Perspektiven
2
Strategic corporate communication in the digital age
2
Strategic market creation : a new perspective on marketing and innovation management
2
The Cornell School of hotel administration handbook of applied hospitality strategy
2
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ECONIS (ZBW)
291
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1
Digital marketing and customer experience strategy : leveraging digital channels for marketing and customer engagement
Cevher, Muhammed Fatih
- In:
Trends, challenges, and practices in contemporary …
,
(pp. 149-167)
.
2024
Persistent link: https://www.econbiz.de/10014487585
Saved in:
2
The effects of artificial intelligence (AI) on marketing
Joaquim, Ana Filipa Vieira Lopes
- In:
Complex AI dynamics and interactions in management
,
(pp. 209-228)
.
2024
Persistent link: https://www.econbiz.de/10014519498
Saved in:
3
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
4
Dual perspectives on the role of market
orientation
in new product development
Johnson, Jean L.
;
Mariadoss, Babu John
- In:
Future-focused strategic marketing
,
(pp. 3-41)
.
2019
Persistent link: https://www.econbiz.de/10012165318
Saved in:
5
Human values, sustainability
orientation
, and intentions : a SDG perspective towards branded organic products in India
Kautish, Pradeep
;
Khare, Arpita
;
Khare, Anshuman
- In:
Nachhaltigkeit und Innovation in internen und externen …
,
(pp. 191-217)
.
2023
Persistent link: https://www.econbiz.de/10014326691
Saved in:
6
Assessing the impact of customer engagement on brand performance : the mediating role of customer-based brand equity (CBBE)
Gundona, Ireneus
;
Yamoah, Fred A.
;
Haq, Irfan ul
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 403-423)
.
2023
Persistent link: https://www.econbiz.de/10014446150
Saved in:
7
SDG Goal 9 : industry, innovation and infrastructure accomplishment through the relationship between interactive marketing and destination branding in the tourism sector
Ramya, U.
;
Boaler, Maria
;
Murthy, M. Krishna
;
Pushpa, A.
- In:
Contemporary studies of risks in emerging technology
,
(pp. 97-121)
.
2023
Persistent link: https://www.econbiz.de/10014322406
Saved in:
8
Role of beaconing marketing in improving customer buying experience
Taneja, Sanjay
;
Sharma, Vivek
- In:
Enhancing customer engagement through location-based …
,
(pp. 176-184)
.
2023
Persistent link: https://www.econbiz.de/10014281914
Saved in:
9
Customer centricity as a business strategy
O'Toole, Tom
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 71-86)
.
2023
Persistent link: https://www.econbiz.de/10014283154
Saved in:
10
Emptor cognita : competitive advantage through buyer learning
Carpenter, Gregory S.
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 87-98)
.
2023
Persistent link: https://www.econbiz.de/10014283159
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