//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenimage"
~subject:"Theorie"
~type_genre:"Conference paper"
~type_genre:"Systematic review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundennähe"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Theorie
Beziehungsmarketing
151
Relationship marketing
151
Consumer behaviour
74
Konsumentenverhalten
74
Customer satisfaction
41
Kundenzufriedenheit
41
Dienstleistungsqualität
24
Service quality
24
Einzelhandel
20
Retail trade
20
E-commerce
18
Electronic Commerce
18
Online retailing
18
Online-Handel
18
Brand management
17
Markenführung
17
Lieferantenmanagement
16
Supplier relationship management
16
Internet marketing
15
Online-Marketing
15
Theory
15
Brand image
13
Confidence
13
Vertrauen
13
Social Web
12
Social web
12
B-to-B-Marketing
9
Business-to-business marketing
9
Customer retention
9
Deutschland
9
Germany
9
Kundenbindung
9
Brand
8
Marketing management
8
Marketingmanagement
8
Markenartikel
7
Quality management
7
Qualitätsmanagement
7
more ...
less ...
Online availability
All
Undetermined
14
Free
1
Type of publication
All
Article
21
Book / Working Paper
6
Type of publication (narrower categories)
All
Conference paper
Systematic review
Article in journal
2,057
Aufsatz in Zeitschrift
2,057
Hochschulschrift
659
Thesis
597
Aufsatz im Buch
526
Book section
526
Graue Literatur
270
Non-commercial literature
270
Arbeitspapier
170
Working Paper
170
Bibliografie enthalten
143
Bibliography included
143
Collection of articles of several authors
111
Sammelwerk
111
Aufsatzsammlung
103
Case study
69
Fallstudie
69
Handbook
51
Handbuch
51
Lehrbuch
43
Textbook
40
Konferenzschrift
20
Konferenzbeitrag
18
Conference proceedings
13
Übersichtsarbeit
9
Glossar enthalten
8
Glossary included
8
Collection of articles written by one author
7
Sammlung
7
Festschrift
5
Reprint
3
Bibliografie
2
Company information
2
Fallstudiensammlung
2
Firmeninformation
2
Forschungsbericht
2
Interview
2
Abstract
1
more ...
less ...
Language
All
English
18
German
9
Author
All
Bruhn, Manfred
2
Krafft, Manfred
2
Aiello, Gaetano
1
Andersen, Henrik
1
Aydın, Hatice
1
Bauer, Hans H.
1
Becker, Jan U.
1
Bidmon, Sonja
1
Breitsohl, Jan Christian
1
David, Natalie
1
Dineva, Denitsa Petrova
1
Fichter, Klaus
1
Floh, Arne
1
Frasquet Deltoro, Marta
1
Gao, Xin
1
Garrod, Brian
1
Geise, Fabian A.
1
Geise, Wolfgang
1
Gómez-Suárez, Mónica
1
Göpfert, Jan R.
1
Han, Sang-Lin
1
Knecht, Thomas C.
1
Ko, Eunju
1
Koller, Monika
1
Kovač, Ivan
1
Lee, Chang Han
1
Moisescu, Ovidiu Ioan
1
Mollá Descals, Alejandro
1
Novak, Ivan
1
O'Sullivan, Stephen R.
1
Phan, Michel Cao Tuan
1
Pömpner, Alexandra
1
Rank, Olaf N.
1
Rau, Joachim
1
Reimer, Kerstin
1
Ritter, Thomas
1
Rubio Benito, Natalia
1
Ruiz-Molina, María-Eugenia
1
Rusch, Thomas
1
Schramm-Klein, Hanna
1
more ...
less ...
Published in...
All
Journal of business research : JBR
3
Die Betriebswirtschaft : DBW
2
Journal of marketing management : MM
2
The international review of retail, distribution and consumer research
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Agrar- und Ernährungswirtschaft: regional vernetzt und global erfolgreich : 56. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 28. bis 30. September 2016
1
Arbeitspapiere des Lehrstuhls für Innovation, Neue Medien und Marketing
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Ethics, social responsibility and sustainability in marketing
1
Europäische Hochschulschriften / 5
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
Remodelling Businesses for Sustainable Development : 2nd International Conference on Modern Trends in Business, Hospitality, and Tourism, Cluj-Napoca, Romania, 2022
1
Scientific Annals of Economics and Business
1
Trade perspectives in the context of safety, security, privacy and loyalty
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
1
Werkstattbericht / Institut für Zukunftsstudien und Technologiebewertung
1
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
1
more ...
less ...
Source
All
ECONIS (ZBW)
27
Showing
1
-
10
of
27
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The relationship between tourism destination image and loyalty : a multidimensional approach
Moisescu, Ovidiu Ioan
- In:
Remodelling Businesses for Sustainable Development : …
,
(pp. 189-201)
.
2023
Persistent link: https://www.econbiz.de/10013536313
Saved in:
2
Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
Saved in:
3
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
4
The effect of internal, external, and interactive marketing on customer decisions
Wulandari, A.
;
Suryawardani, B.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 35-39)
.
2020
Persistent link: https://www.econbiz.de/10012224749
Saved in:
5
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
Saved in:
6
The risks associated with the efforts in the creation of loyal customers
Kovač, Ivan
;
Novak, Ivan
;
Tompić, Nikolina
- In:
Trade perspectives in the context of safety, security, …
,
(pp. 198-221)
.
2018
Persistent link: https://www.econbiz.de/10011939486
Saved in:
7
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
8
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
9
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
10
Entwicklung und Überprüfung eines Einkaufsconvenience-Modells für den Einkauf von Konsumenten im Lebensmitteleinzelhandel
Geise, Wolfgang
;
Pömpner, Alexandra
;
Geise, Fabian A.
- In:
Agrar- und Ernährungswirtschaft: regional vernetzt und …
,
(pp. 233-245)
.
2017
Persistent link: https://www.econbiz.de/10011755137
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->