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~subject:"Markenimage"
~subject:"Unternehmenskultur"
~type_genre:"Collection of articles of several authors"
~type_genre:"Collection of articles written by one author"
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Markenimage
Unternehmenskultur
Corporate reputation
111
Firmenimage
111
Brand management
25
Markenführung
25
Öffentlichkeitsarbeit
25
Public relations
23
Corporate culture
22
Theorie
19
Theory
19
Deutschland
18
Germany
18
Reputation
17
Unternehmen
16
Markenpolitik
13
Prestige
12
Strategisches Management
12
Corporate Social Responsibility
11
Corporate social responsibility
11
Management
9
Stakeholder
9
Strategic management
9
Welt
9
World
9
Kommunikation
8
Social Web
8
Social web
8
Mitarbeiter
7
Brand image
6
Communication
6
Brand architecture
5
Corporate Identity
5
HR marketing
5
Markenarchitektur
5
Personalmarketing
5
Risikomanagement
5
Risk management
5
USA
5
United States
5
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Book / Working Paper
30
Article
1
Type of publication (narrower categories)
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Collection of articles of several authors
Collection of articles written by one author
Article in journal
608
Aufsatz in Zeitschrift
608
Aufsatz im Buch
117
Book section
117
Case study
35
Fallstudie
35
Hochschulschrift
31
Sammelwerk
31
Thesis
26
Graue Literatur
23
Non-commercial literature
23
Arbeitspapier
21
Working Paper
21
Aufsatzsammlung
13
Guidebook
9
Ratgeber
9
Reprint
7
Fallstudiensammlung
5
Konferenzschrift
5
Conference proceedings
4
Bibliografie enthalten
3
Bibliography included
3
Conference paper
3
Konferenzbeitrag
3
Mikroform
2
Einführung
1
Festschrift
1
Interview
1
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English
21
German
7
Polish
2
Russian
1
Author
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Melewar, T. C.
5
Balmer, John M. T.
3
Tomczak, Torsten
3
Goodman, Michael B.
2
Meffert, Heribert
2
Adamus-Matuszyńska, Anna
1
Bang, Nguyen
1
Beach, Lee Roy
1
Beyrow, Matthias
1
Burmann, Christoph
1
Daldrop, Norbert W.
1
Evangelisti Allori, Paola
1
Frandsen, Sanne
1
Fra̢czkiewicz-Wronka, Aldona
1
Garzone, Giuliana
1
Gołuchowski, Jerzy
1
Helm, Sabrina
1
Horlings, Sandra
1
Hoskinson, Sherry
1
Ind, Nicholas
1
Karaosmanoǧlu, Elif
1
Kiedaisch, Petra
1
Koers, Martin
1
Kosiń, Paweł
1
Kuhn, Timothy
1
Lerpold, Lin
1
Lim, Ming
1
Lundholt, Marianne Wolff
1
Navare, Jyoti
1
Podnar, Klement
1
Schmidt, Holger J.
1
Segreto, Luciano
1
Sharifah Faridah Syed Alwi
1
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Institution
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Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Meždunarodnyj Naučnyj Kongress Rolʹ Biznesa v Transformacii Rossijskogo Obščestva <2009, Moskau>
1
Moskovskaja Finansovo-Promyšlennaja Akademija
1
Published in...
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Corporate communications : an international journal
3
Meffert-Marketing-Edition
2
Studia ekonomiczne : zeszyty naukowe Uniwersytetu Ekonomicznego w Katowicach
2
The journal of brand management : an international journal
2
Advances in the study of entrepreneurship, innovation, and economic growth : a research annual
1
Australasian marketing journal
1
Business history review
1
International studies of management and organization
1
Journal of world business : JWB
1
Linguistic insights : li ; studies in language and communication
1
Marketing intelligence & planning
1
Routledge interpretive marketing research
1
Routledge studies in management, organizations and society
1
Thexis
1
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ECONIS (ZBW)
31
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Counter-narratives and organization
Frandsen, Sanne
(
ed.
);
Kuhn, Timothy
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011473748
Saved in:
2
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
3
Brands with a conscience : how to build a successful and responsible brand
Horlings, Sandra
(
ed.
);
Ind, Nicholas
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011542813
Saved in:
4
Special issue: Corporate heritage, corporate heritage brands, and organisational heritage
2015
Persistent link: https://www.econbiz.de/10011350138
Saved in:
5
The challenges of ethics and entrepreneurship in the global environment
Hoskinson, Sherry
(
ed.
)
-
2015
-
1. ed.
Persistent link: https://www.econbiz.de/10011317985
Saved in:
6
Public relations doskonalenie procesu komunikowania w przestrzeni publicznej
Fra̢czkiewicz-Wronka, Aldona
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010423366
Saved in:
7
Przedsiębiorstwo XXI wieku - doświadczenia i perspektywy zarządzania : przedsiębiorstwo w sieci
Kosiń, Paweł
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10011280303
Saved in:
8
Brand, identity and corporate reputation
Lim, Ming
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10011326359
Saved in:
9
Special issue: Corporate reputation
2013
Persistent link: https://www.econbiz.de/10010236638
Saved in:
10
Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Melewar, T. C.
(
contributor
)
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 285-359
Persistent link: https://www.econbiz.de/10009771808
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