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~subject:"Markenimage"
~type_genre:"Arbeitspapier"
~type_genre:"Reprint"
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International marketing ; Vol. 2
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Impact of advertizing on brand's market-shares in the automobile market : a multi-channel attraction model with competition and carry-over effects
Morais, Joanna
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Thomas-Agnan, Christine
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Simioni, Michel
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2018
Persistent link: https://www.econbiz.de/10012267477
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Brand popularity, country image and market share : an empirical study
Kim, Chung Koo
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Chung, Jay Young
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2008
Persistent link: https://www.econbiz.de/10003656235
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