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~subject:"Markenimage"
~type_genre:"Fallstudie"
~type_genre:"Handbuch"
~type_genre:"Thesis"
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Markenimage
Werbemittel
45
Promotional materials
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Deutschland
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Germany
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Werbewirkung
9
Advertising effects
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Psychology of advertising
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Werbepsychologie
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Advertising planning
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Consumer behaviour
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Flüchter-Zähringer, Gesa Aletta
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Radtke, Bernd
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ECONIS (ZBW)
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Stadtslogans zur Umsetzung der Markenidentität von Städten : eine theoretisch-konzeptionelle und empirische Untersuchung
Radtke, Bernd
-
2013
Persistent link: https://www.econbiz.de/10009789095
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Prospektwerbung der deutschen Automobilindustrie : Analyse eines Werbemittels unter dem Aspekt des Unternehmens- und Marken-Images
Flüchter-Zähringer, Gesa Aletta
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1998
Persistent link: https://www.econbiz.de/10001355524
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