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~subject:"Markenimage"
~type_genre:"Forschungsbericht"
~type_genre:"Graue Literatur"
~type_genre:"Non-commercial literature"
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Markenimage
Neuromarketing
24
Consumer behaviour
12
Konsumentenverhalten
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Marketing
5
Neuroscience
5
Neurowissenschaften
5
Werbewirkung
5
Advertising effects
4
Brand image
4
Brand management
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Markenführung
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Neuroökonomik
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Affective Pain-processing Pathways
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Arbeitspapier / HHL, Leipzig Graduate School of Management
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
ERIM report series research in management
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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ECONIS (ZBW)
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Decoding the consumer's brain : neural representations of consumer experience
Chan, Hang-Yee
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2019
Persistent link: https://www.econbiz.de/10012203504
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2
Implikationen neuroökonomischer Forschungsergebnisse für die identitätsbasierte Führung von FMCG-Premiummarken
Burmann, Christoph
;
Boch, Sonja
-
2010
Persistent link: https://www.econbiz.de/10009665191
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3
Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Stallen, Mirre
;
Smidts, Ale
;
Rijpkema, Mark
;
Smit, Gitty
; …
-
2009
Persistent link: https://www.econbiz.de/10008664793
Saved in:
4
Neurobiologische Erklärungsbeiträge zur Struktur und Dynamik des Markenwissens
Freundt, Tjark Christian
-
2007
Persistent link: https://www.econbiz.de/10013420406
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