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~subject:"Markenimage"
~type_genre:"Konferenzbeitrag"
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Markenimage
Beziehungsmarketing
132
Relationship marketing
132
Consumer behaviour
72
Konsumentenverhalten
72
Customer satisfaction
40
Kundenzufriedenheit
40
Dienstleistungsqualität
23
Service quality
23
Einzelhandel
20
Retail trade
20
E-commerce
18
Electronic Commerce
18
Online retailing
17
Online-Handel
17
Brand management
16
Markenführung
16
Internet marketing
15
Online-Marketing
15
Lieferantenmanagement
14
Supplier relationship management
14
Brand image
12
Social Web
12
Social web
12
Confidence
11
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11
B-to-B-Marketing
9
Business-to-business marketing
9
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8
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8
Kundenbindung
7
Markenartikel
7
Marketing management
7
Marketingmanagement
7
Bank
6
Customer loyalty
6
Innovation adoption
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Innovationsakzeptanz
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6
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6
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Konferenzbeitrag
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1,573
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1,573
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62
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62
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29
Graue Literatur
25
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25
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Aiello, Gaetano
1
Aydın, Hatice
1
Bidmon, Sonja
1
Breitsohl, Jan Christian
1
David, Natalie
1
Dineva, Denitsa Petrova
1
Frasquet Deltoro, Marta
1
Gao, Xin
1
Garrod, Brian
1
Gómez-Suárez, Mónica
1
Ko, Eunju
1
Lee, Chang Han
1
Moisescu, Ovidiu Ioan
1
Mollá Descals, Alejandro
1
O'Sullivan, Stephen R.
1
Phan, Michel Cao Tuan
1
Rank, Olaf N.
1
Rubio Benito, Natalia
1
Ruiz-Molina, María-Eugenia
1
Schramm-Klein, Hanna
1
Sudzina, František
1
Tikkanen, Henrikki
1
Veloso, Mónica
1
Villaseñor, Nieves
1
Wagner, Gerhard
1
Wang, Gesi
1
Xu, Guangyi
1
Xu, Jianzhong
1
Yagüe Guillén, María Jésus
1
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Journal of marketing management : MM
2
The international review of retail, distribution and consumer research
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Ethics, social responsibility and sustainability in marketing
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Remodelling Businesses for Sustainable Development : 2nd International Conference on Modern Trends in Business, Hospitality, and Tourism, Cluj-Napoca, Romania, 2022
1
Scientific Annals of Economics and Business
1
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ECONIS (ZBW)
12
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1
The relationship between tourism destination image and loyalty : a multidimensional approach
Moisescu, Ovidiu Ioan
- In:
Remodelling Businesses for Sustainable Development : …
,
(pp. 189-201)
.
2023
Persistent link: https://www.econbiz.de/10013536313
Saved in:
2
Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
Saved in:
3
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
4
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
Saved in:
5
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
6
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
7
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
8
Attitude and loyalty to two brands of beer of the same producer
Sudzina, František
- In:
Scientific Annals of Economics and Business
64
(
2017
),
pp. 57-69
Persistent link: https://www.econbiz.de/10011866201
Saved in:
9
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
Saved in:
10
Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie
;
Schramm-Klein, Hanna
;
Rank, Olaf N.
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
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