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Markenimage
Consumer behaviour
181
Konsumentenverhalten
179
Brand image
114
Brand management
112
Markenführung
111
Self-congruity
72
Personality psychology
58
Persönlichkeitspsychologie
58
Beziehungsmarketing
53
Relationship marketing
53
Advertising effects
45
Werbewirkung
45
Brand
42
Markenartikel
41
self-congruity
39
Gender
33
Holiday behaviour
31
Urlaubsverhalten
31
Geschlecht
28
Tourism marketing
26
Tourismusmarketing
26
Brand loyalty
25
Advertising
24
Werbung
24
Destination management
23
Destinationsmanagement
23
Internet marketing
19
Markentreue
19
Online-Marketing
19
Brand personality
18
Customer satisfaction
18
Tourism
18
Tourismus
18
Kundenzufriedenheit
17
Social Web
15
Social web
15
congruity
14
Congruity
13
Luxury goods
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109
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Liu, Fang
3
Moharana, Tapas Ranjan
3
Pradhan, Debasis
3
Chua, Bee-Lia
2
Das, Gopal
2
Fastoso, Fernando
2
Han, Heesup
2
Hussein, Ananda Sabil
2
Indrawati, Nur Khusniyah
2
Kang, Juhee
2
Kim, Hyeon-Cheol
2
Lee, Sanghyeop
2
Lee, Seonjeong
2
Noermijati, Noermijati
2
Roy, Rajat
2
Su, Na
2
Sudhana, Pranakusuma
2
Torelli, Carlos J.
2
Zhang, Jing
2
Aali, Samad
1
Aguirre-Rodriguez, Alexandra
1
Ahmad, Zubair
1
Aktan, Murat
1
Al-Mamun, Abdullah
1
Allman, Helena F.
1
Alryalat, Mohammad Abdallah Ali
1
Alwan, Mohammed
1
Angelina Hanh Nhat Le
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Arnold, Christian
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Ashrafpour, Negar
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1
Barrio-García, Salvador del
1
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1
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1
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Journal of business research : JBR
9
The journal of product & brand management
6
Journal of retailing and consumer services
5
Journal of travel and tourism marketing
4
Asia Pacific journal of marketing and logistics
3
International journal of contemporary hospitality management
3
International journal of hospitality management
3
Journal of destination marketing & management
3
Journal of fashion marketing and management
3
Journal of international consumer marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The journal of brand management : an international journal
3
Tourism management : research, policies, practice
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
European journal of marketing : EJM
2
International journal of advertising : the review of marketing communications
2
International journal of sports marketing & sponsorship
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of strategic marketing
2
Journal of vacation marketing
2
Marketing intelligence & planning
2
Psychology & marketing
2
The journal of consumer marketing
2
Tourism review
2
Asian Academy of Management journal : AAMJ
1
Asian journal of business and accounting : AJBA
1
Australasian marketing journal
1
European Sport management quarterly : ESMQ
1
Human resource management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of economic perspectives : IJEP
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of public sector management
1
International marketing review
1
International review on public and non-profit marketing
1
Journal of Islamic marketing
1
Journal of business & economics research
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ECONIS (ZBW)
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1
Understanding damage to and reparation of brand trust : a closer look at image
congruity
in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
2
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
3
Does self-
congruity
or functional
congruity
better predict destination attachment? : a higher-order structural model
Usakli, Ahmet
;
Kucukergin, Kemal Gurkan
;
Shi, Da
; …
- In:
Journal of destination marketing & management
23
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013194640
Saved in:
4
The effect of green self identity, self-
congruity
, perceived value on bioplastic product purchase intention : evidence from Indonesian consumers
Salsabila, Puteri
;
Hartono, Arif
-
2023
Persistent link: https://www.econbiz.de/10014281694
Saved in:
5
Explaining the unsuccessful relationships between brand awareness and behavioral intention : a serial mediation study
Sudhana, Pranakusuma
;
Noermijati, Noermijati
;
Hussein, …
- In:
Management research review
46
(
2023
)
12
,
pp. 1852-1864
Persistent link: https://www.econbiz.de/10014430996
Saved in:
6
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
7
The elements of brand anthropomorphism : qualitative investigation into local brands amongst young adult consumers
Mayasari, Iin
;
Haryanto, Handrix Chris
- In:
ASEAN marketing journal : Association of Southeast …
14
(
2022
)
1
,
pp. 53-71
and self-brand
congruity
based on the review of Guido and Peluso's conceptualization. Design/methodology/approach: This …
Persistent link: https://www.econbiz.de/10014335628
Saved in:
8
Self-
congruity
theory in consumer behavior : a little history
Sirgy, M. Joseph
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10011891456
Saved in:
9
Customers' self-image
congruity
and brand preference : a moderated mediation model of self-brand connection and self-motivation
Li, Yaoqi
;
Zhang, Chun
;
Shelby, Lori
;
Huan, Tzung-cheng
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 798-807
Persistent link: https://www.econbiz.de/10013407535
Saved in:
10
Image
congruity
in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness
Lorgnier, Nicolas G. A.
;
Chanavat, Nicolas
;
Su, Che-Jen
; …
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
1
,
pp. 134-158
Persistent link: https://www.econbiz.de/10014511984
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