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~subject:"Markenpolitik"
~type_genre:"Company information"
~type_genre:"Guidebook"
~type_genre:"Umfrage"
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Markenpolitik
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Brand image
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ECONIS (ZBW)
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1
Brand failures : the truth about the 100 biggest branding mistakes of all time
Haig, Matt
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10009011501
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2
Designing brand identity : an essential guide for the entire branding team
Wheeler, Alina
-
2009
-
3rd ed.
Persistent link: https://www.econbiz.de/10003830852
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3
Markenkraft im Mittelstand : was Manager von Schwarzenegger und dem Papst lernen können
Errichiello, Oliver Carlo
;
Zschiesche, Arnd
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003716436
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4
Identitätsbasierte Markenführung in der Lebensmittelindustrie: der Fall FRoSTA
Burmann, Christoph
;
Feddersen, Christian
-
2007
-
1. Aufl
Persistent link: https://www.econbiz.de/10003417093
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