Braun, Erik; Kavaratzis, Mihalis; Zenker, Sebastian - 2010
an integrated part of a place brand. Their characteristics, behaviour and reputation could make a city more attractive to … visitors, new residents, investors, and companies. Thirdly, residents could function as ambassadors for their place brand. They … and brand of their city. Fourthly, they are also citizens and are vital for the political legitimisation of the whole …