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~subject:"Market research"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
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Analyzing the strategic role of social networking in firm growth and productivity
1
Digitale Kommunikation
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Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
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Qualitative Marktforschung : Konzepte - Methoden - Analysen
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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The emergence of social media as a contemporary marketing practice
Solomon, T.
;
Peter, R.
- In:
Analyzing the strategic role of social networking in …
,
(pp. 314-333)
.
2017
Persistent link: https://www.econbiz.de/10011531135
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2
Eine Trendwende in der Marketingforschung : aktuelle Chancen und Risiken von Web Surveys
Becker, Claudia
;
Dombrowski, Kristin
- In:
Handel in Theorie und Praxis : Festschrift zum 60. …
,
(pp. 439-465)
.
2013
Persistent link: https://www.econbiz.de/10009774624
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3
DISE : Dynamic Intelligent Survey Engine
Schlereth, Christian
;
Skiera, Bernd
- In:
Quantitative marketing and marketing management : …
,
(pp. 225-243)
.
2012
Persistent link: https://www.econbiz.de/10009621768
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4
Marktforschung für Instrumente der digitalen Kommunikation
Lütters, Holger
- In:
Digitale Kommunikation
,
(pp. 121-150)
.
2012
Persistent link: https://www.econbiz.de/10009545424
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5
Netnography : finding the right balance between automated and manual research
Bartl, Michael
;
Ivanovic, Ivan
- In:
Web-Monitoring : Gewinnung und Analyse von Daten über …
,
(pp. 157-174)
.
2010
Persistent link: https://www.econbiz.de/10003938292
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6
Netnographie
Beckmann, Suzanne C.
;
Langer, Roy
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 219-228)
.
2009
Persistent link: https://www.econbiz.de/10003827386
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