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~subject:"Market research"
~type_genre:"Aufsatz im Buch"
~type_genre:"No longer published / No longer aquired"
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Market research
International marketing
809
Internationales Marketing
809
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98
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97
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97
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Consumption culture in Europe : insight into the beverage industry
3
Handbook of research in international marketing
3
Handbook on cross-cultural marketing
3
Beyond Hofstede : culture frameworks for global marketing and management
2
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
2
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
2
Europe's challenges : economic efficiency and social solidarity
1
Fundamentals of marketing research ; Vol. 6
1
International advertising and communication : current insights and empirical findings
1
International marketing ; Vol. 2
1
International marketing ; Vol. V
1
Interpretive consumer research : paradigms, methodologies & applications
1
Marketing management : a cultural perspective
1
Multicultural perspectives in customer behaviour
1
New world marketing
1
Organisation und praktische Anwendung
1
The handbook of marketing research : uses, misuses, and future advances
1
The nature and scope of marketing research
1
Transformation of Japanese Multinational Enterprises and Business : The 50th Anniversary of the Japan Academy of Multinational Enterprises
1
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
1
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Variation and continuity of brand personality in Japan
Jitosho, Risa
;
Baba, Hajime
- In:
Transformation of Japanese Multinational Enterprises …
,
(pp. 119-134)
.
2024
Persistent link: https://www.econbiz.de/10014514761
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2
Cross-cultural market and marketing research
Czinkota, Michael R.
;
Schuster, Camille P.
- In:
Handbook on cross-cultural marketing
,
(pp. 52-64)
.
2020
Persistent link: https://www.econbiz.de/10013459420
Saved in:
3
Future directions of cross-cultural marketing research
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Handbook on cross-cultural marketing
,
(pp. 249-264)
.
2020
Persistent link: https://www.econbiz.de/10013459553
Saved in:
4
The future is now
Brodowsky, Glen H.
- In:
Handbook on cross-cultural marketing
,
(pp. 265-276)
.
2020
Persistent link: https://www.econbiz.de/10013459555
Saved in:
5
Researching consumers in multicultural societies : emerging methodological issues
Slater, Stephanie
;
Yani-de-Soriano, Mirella
- In:
Multicultural perspectives in customer behaviour
,
(pp. 149-166)
.
2014
Persistent link: https://www.econbiz.de/10010399242
Saved in:
6
Research and managerial implications
Kaufmann, Hans Rüdiger
;
Orphanidou, Yianna
;
Casarin, …
- In:
Consumption culture in Europe : insight into the …
,
(pp. 333-347)
.
2013
Persistent link: https://www.econbiz.de/10009720260
Saved in:
7
Verbal and pictorial representations of beverage consumption patterns : the wall of pictures protocol
Ganassali, Stéphane
;
Moscarola, Jean
;
Mestrallet, Anne …
- In:
Consumption culture in Europe : insight into the …
,
(pp. 116-165)
.
2013
Persistent link: https://www.econbiz.de/10009720265
Saved in:
8
Research methodology
Ganassali, Stéphane
;
Moscarola, Jean
;
Casarin, Francesco
- In:
Consumption culture in Europe : insight into the …
,
(pp. 100-115)
.
2013
Persistent link: https://www.econbiz.de/10009720266
Saved in:
9
Dove in Russia : the role of culture in advertising success
Tolstikova, Natalia
- In:
Marketing management : a cultural perspective
,
(pp. 78-92)
.
2012
Persistent link: https://www.econbiz.de/10009507179
Saved in:
10
Resource-advantage theory : insights for global marketing strategy research
Griffith, David A.
;
Yeo, ChangSeob
- In:
Handbook of research in international marketing
,
(pp. 158-178)
.
2011
Persistent link: https://www.econbiz.de/10009385444
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