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~subject:"Market research"
~type_genre:"Aufsatz im Buch"
~type_genre:"Textbook"
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Marketing research : state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society
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Advertising and public relations research
Jugenheimer, Donald W.
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Bradley, Samuel D.
;
Kelley, Larry D.
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2010
Persistent link: https://www.econbiz.de/10013530441
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Business research methods
Zikmund, William G.
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2003
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7. ed.
Persistent link: https://www.econbiz.de/10001663416
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3
Research in advertising
Wimmer, Roger
- In:
Marketing research : state-of-the-art perspectives ; …
,
(pp. 454-478)
.
2000
Persistent link: https://www.econbiz.de/10001611165
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