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~subject:"Market research"
~type_genre:"Aufsatz in Zeitschrift"
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1
Researching a segmented market : reflections on telephone interviewing
Lord, Rhiannon
;
Bolton, Nicola
;
Fleming, Scott
; …
- In:
Management research review
39
(
2016
)
7
,
pp. 786-802
Persistent link: https://www.econbiz.de/10011564332
Saved in:
2
Marketing research with telephone surveys : is it time to change?
Vicente, Paula
;
Reis, Elizabeth
- In:
Journal of global marketing
23
(
2010
)
4
,
pp. 321-332
Persistent link: https://www.econbiz.de/10008701381
Saved in:
3
Using mobile phones for survey research : a comparison with fixed phones
Vicente, Paula
;
Reis, Elizabeth
;
Santos, Maria
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
5
,
pp. 613-633
Persistent link: https://www.econbiz.de/10003873079
Saved in:
4
Econometric modeling of holding and usage of differentiated products : an application to telephones
Foncel, Jérôme
;
Ivaldi, Marc
- In:
Annales d'économie et de statistique
89
(
2008
),
pp. 157-191
Persistent link: https://www.econbiz.de/10003875582
Saved in:
5
A comparison of reliability between telephone and web-based surveys
Braunsberger, Karin
;
Wybenga, Hans
;
Gates, Roger
- In:
Journal of business research : JBR
60
(
2007
)
7
,
pp. 758-764
Persistent link: https://www.econbiz.de/10003484237
Saved in:
6
The effect of telephone prenotification on the response rate in an industrial mail survey
Korneliussen, Tor
- In:
Liiketaloudellinen aikakauskirja
56
(
2007
)
3
,
pp. 285-293
Persistent link: https://www.econbiz.de/10003595596
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