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Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
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Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
4
Multicultural perspectives in customer behaviour
4
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Consumption culture in Europe : insight into the beverage industry
3
Cracking the code : leveraging consumer psychology to drive profitability
3
Fundamentals of marketing research ; Vol. 2
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Fundamentals of marketing research ; Vol. 3
3
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Labelling strategies in environmental policy
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Social and economic research with consumer panel data : proceedings of the First ZUMA Symposium on Consumer Panel Data, 5 and 6 October 1999
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Transformative consumer research for personal and collective well-being
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Brick & mortar shopping in the 21st century
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Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
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Handbook of brand relationships
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Kurswechsel Richtung Kunde : die Praxis der Kundenorientierung
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Advances in airline economics : competition policy and antitrust
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Agrarian economy and rural development : realities and perspectives for Romania : International Symposium : 10th edition
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Agrarstrukturentwicklungen und Agrarpolitik : vom 4. bis 7. Oktober 1995 in Berlin
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Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
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ECONIS (ZBW)
215
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51
Comparative advertising research : a review and research agenda
Hsieh, Meng-hua
;
Blower, Kyra
;
Li, Xingbo
;
Jain, …
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 132-158)
.
2012
Persistent link: https://www.econbiz.de/10009349525
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52
Challenges of doing market research in the new energy market
Abold, Roland
- In:
Handbook of research on energy entrepreneurship
,
(pp. 262-273)
.
2011
Persistent link: https://www.econbiz.de/10008990501
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53
When do direct mailings create value for companies? : implications of an experimental study in consumer goods markets
Kindermann, Harald
;
Werani, Thomas
;
Smejkal, Angela
-
2011
Persistent link: https://www.econbiz.de/10009374633
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54
Überblick zu Methoden der Marktforschung
Mueller Loose, Simone
- In:
Weinmarketing : Kundenwünsche erforschen, Zielgruppen …
,
(pp. 37-73)
.
2011
Persistent link: https://www.econbiz.de/10008758302
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55
Psychodynamik : Wirkung unbewusster Prozesse
Gutjahr, Gert
- In:
Qualitative Marktforschung in Theorie und Praxis : …
,
(pp. 69-82)
.
2011
Persistent link: https://www.econbiz.de/10009232646
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56
Consumer behaviour in tourism
Moutinho, Luiz
;
Ballantyne, Ronnie
;
Rate, Shirley
- In:
Strategic management in tourism
,
(pp. 83-126)
.
2011
Persistent link: https://www.econbiz.de/10008936289
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57
Commercial epistemologies of childhood : "fun" and the leveraging of children's subjectivities and desires
Cook, Daniel Thomas
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 257-268)
.
2011
Persistent link: https://www.econbiz.de/10008938703
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58
Convoking the consumer in person : the focus group effect
Grandclément, Catherine
;
Gaglio, Gérald
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 85-114)
.
2011
Persistent link: https://www.econbiz.de/10008938709
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59
Werte- und verhaltensbasierte Marktsegmentierung und Markenpositionierung mit dem RB Profiler
Geiger, Ingmar
;
Bode, Christian
;
Frese, Tobias
; …
- In:
Innovative Markenführung und -implementierung
,
(pp. 191-212)
.
2011
Persistent link: https://www.econbiz.de/10009349230
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60
Die Konsumentensicht auf Gesundheit : Ergebnisse einer explorativen empirischen Studie
Teichert, Thorsten
- In:
Gesundheit und Wirtschaftswachstum : Recht, Ökonomie …
,
(pp. 173-192)
.
2010
Persistent link: https://www.econbiz.de/10014564863
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