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~type_genre:"Case study"
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Search: subject:"Innovation"
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Market research
Innovationsmanagement
989
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907
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804
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455
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447
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315
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281
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Bieger, Thomas
5
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3
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Lemke, Fred
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
2
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1
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1
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1
Product research : the art and science behind successful product launches
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ECONIS (ZBW)
25
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1
Marketing concept - the St. Gallen management approach
Bieger, Thomas
-
2021
-
2nd, revised edition
, application of marketing tools, product design, price, distribution and communication policy, service provision,
innovation
and …
Persistent link: https://www.econbiz.de/10012614049
Saved in:
2
Das Marketingkonzept im St. Galler Management-Modell
Bieger, Thomas
-
2019
-
3., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10012114501
Saved in:
3
Engineering
innovation
: from idea to market through concepts and case studies
Legum, Benjamin M.
;
Stiles, Amber R.
;
Vondran, Jennifer L.
-
2019
Persistent link: https://www.econbiz.de/10012018942
Saved in:
4
Marketing concept - the St. Gallen management approach
Bieger, Thomas
-
2015
-
1st edition
Persistent link: https://www.econbiz.de/10014010596
Saved in:
5
Das Marketingkonzept im St. Galler Management-Modell
Bieger, Thomas
-
2015
-
2., erweiterte Auflage
Persistent link: https://www.econbiz.de/10011656341
Saved in:
6
Neue Produkte einführen : von der Idee zum Markterfolg
Großklaus, Rainer H. G.
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003516912
Saved in:
7
Praxishandbuch Produktentwicklung : Grundlagen, Instrumente und Beispiele ; [qualitative Marktgespräche, Marktsegmentierung, Produktkonzept, USP-Herleitung]
Langbehn, Arno
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003926617
Saved in:
8
The PDMA handbook of new product development
Kahn, Kenneth B.
(
ed.
)
-
2013
-
3. ed.
Persistent link: https://www.econbiz.de/10009703748
Saved in:
9
Das Marketingkonzept im St. Galler Management-Modell
Bieger, Thomas
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010233958
Saved in:
10
The interplay between outbound team strategy and market information processing in the course of "really new" NPD projects
Smits, Armand
;
Kok, Robert A. W.
- In:
Industrial marketing management : the international …
41
(
2012
)
5
,
pp. 759-769
Persistent link: https://www.econbiz.de/10009656261
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