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~subject:"Market segmentation"
~subject:"Marktforschung"
~subject:"Supplier relationship management"
~type_genre:"Glossar enthalten"
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Market segmentation
Marktforschung
Supplier relationship management
Beziehungsmarketing
24
Relationship marketing
24
Kundenmanagement
8
Theorie
8
Theory
8
Computer-assisted marketing
7
Consumer behaviour
7
IT-gestütztes Marketing
7
Konsumentenverhalten
7
Deutschland
6
Germany
6
Customer value
4
E-commerce
4
Electronic Commerce
4
Kundenwert
4
Marketing
4
Marketing management
4
Marketingmanagement
4
Information management
3
Informationsmanagement
3
Lieferantenmanagement
3
Mobile Marketing
3
Mobile marketing
3
Branche
2
Business process management
2
Competitive strategy
2
Customer acquisition
2
Direktmarketing
2
Economic sector
2
Internet
2
Kundengewinnung
2
Kundenorientierung
2
Management
2
Market research
2
Marktsegmentierung
2
Online-Marketing
2
Physical distribution
2
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Book / Working Paper
5
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Glossar enthalten
Article in journal
1,583
Aufsatz in Zeitschrift
1,583
Aufsatz im Buch
312
Book section
312
Hochschulschrift
245
Thesis
210
Graue Literatur
124
Non-commercial literature
124
Collection of articles of several authors
95
Sammelwerk
95
Aufsatzsammlung
78
Arbeitspapier
69
Working Paper
69
Case study
52
Fallstudie
52
Bibliografie enthalten
41
Bibliography included
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34
Handbuch
34
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25
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23
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17
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Sammlung
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Elektronischer Datenträger
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Übersichtsarbeit
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German
3
English
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Ferrell, Odies C.
2
Pride, William M.
2
Weiber, Rolf
2
Ahlert, Dieter
1
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Roland-Berger-Reihe: Strategisches Management für Konsumgüterindustrie und -handel
1
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ECONIS (ZBW)
5
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1
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
2
Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
Ahlert, Dieter
(
ed.
)
-
2002
Persistent link: https://www.econbiz.de/10001658275
Saved in:
3
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
Saved in:
4
Handbuch Electronic Business : Informationstechnologien - Electronic Commerce - Geschäftsprozesse
Weiber, Rolf
(
ed.
)
-
2002
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001697974
Saved in:
5
Handbuch Electronic Business : Informationstechnologien - Electronic Commerce - Geschäftsprozesse
Weiber, Rolf
(
ed.
)
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001488580
Saved in:
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