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~subject:"Theorie"
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Search: subject_exact:"Mediaplanung"
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Marketing
Theorie
Advertising media
216
Werbeträger
216
Advertising effects
76
Werbewirkung
76
Advertising planning
48
Werbeplanung
48
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47
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47
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32
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32
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29
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24
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19
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17
Marketingmanagement
17
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8
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Steffenhagen, Hartwig
2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
1
E-marketing ; Vol. 2
1
Fashion marketing
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Journal of business economics : JBE
1
Journal of marketing
1
Journal of the Operational Research Society : OR
1
Kellogg on advertising & media : the Kellogg School of Management
1
Media-Perspektiven
1
Perspektiven der Kommunikationspolitik
1
Quantitative marketing and economics : QME
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The Manchester School
1
The journal of brand management : an international journal
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
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ECONIS (ZBW)
17
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1
Generation Z's media use and preferences as a foundation for a destination media planning process
Kavran, Andrijana Kos
;
Herman, Daniel
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 272-301)
.
2021
Persistent link: https://www.econbiz.de/10012816094
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2
Allocation of advertising budget between multiple channels to support sales in multiple markets
Abedi, Vahideh Sadat
- In:
Journal of the Operational Research Society : OR
68
(
2017
)
2
,
pp. 134-146
Persistent link: https://www.econbiz.de/10011625870
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3
Ad avoidance and distance education marketing : how ad avoidance can affect distance education advertising
Ispir, N. Bilge
-
2012
Persistent link: https://www.econbiz.de/10009575231
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4
Nonconscious drivers of visual attention in interactive media environments
Brasel, S. Adam
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 473-482
Persistent link: https://www.econbiz.de/10009161094
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5
Mediabudget und Markterfolg : aktuelle Befunde zur Optimierung von Budgetentscheidungen
Franz, Gerhard
- In:
Media-Perspektiven
(
2009
)
2
,
pp. 68-72
Persistent link: https://www.econbiz.de/10003812993
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6
Does advertising spending influence media coverage of the advertiser?
Rinallo, Diego
;
Basuroy, Suman
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 33-46
Persistent link: https://www.econbiz.de/10003901094
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7
Targeted advertising as a signal
Anand, Bharat N.
;
Shachar, Ron
- In:
Quantitative marketing and economics : QME
7
(
2009
)
3
,
pp. 237-266
Persistent link: https://www.econbiz.de/10003913761
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8
Fashion marketing communications
Lea-Greenwood, Gaynor
- In:
Fashion marketing
,
(pp. 218-237)
.
2009
Persistent link: https://www.econbiz.de/10003766662
Saved in:
9
Using THREE I media in business-to-business marketing
Newcomb, James
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 208-225)
.
2008
Persistent link: https://www.econbiz.de/10003755923
Saved in:
10
Analytische Planung effektiver und effizienter Werbemixes
Steffenhagen, Hartwig
- In:
Journal of business economics : JBE
76
(
2006
)
5
,
pp. 499-524
Persistent link: https://www.econbiz.de/10003323781
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