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~subject:"Marketing"
~subject:"World"
~type_genre:"Working Paper"
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Search: subject_exact:"Internationale Werbung"
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International marketing
183
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ECONIS (ZBW)
28
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21
Conscience et comportement : une approche intégrative bipolaire des objectifs de communication illustrée à l'aide des campagnes de Benetton
Pasquier, Martial
-
1994
Persistent link: https://www.econbiz.de/10000893288
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22
Control modes in international service operations : the propensity to franchise
Jacque, Laurent L.
;
Fladmoe Lindquist, Karin
-
1993
Persistent link: https://www.econbiz.de/10000874751
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23
Trade blocs and marketing : antecedents, trends, and implications
Papadopoulos, Nicolas G.
-
1991
Persistent link: https://www.econbiz.de/10000966614
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24
Endogenous market structures in international trade
Horstmann, Ignatius J.
;
Markusen, James R.
-
1990
Persistent link: https://www.econbiz.de/10000787333
Saved in:
25
Prozessstandardisierung als strategischer Ansatzpunkt eines Global-Marketing
Kreutzer, Ralf T.
-
1986
Persistent link: https://www.econbiz.de/10013416060
Saved in:
26
Global marketing: types of its organizational incorpration
Raffée, Hans
-
1986
Persistent link: https://www.econbiz.de/10013416626
Saved in:
27
The role of marketing strategies in penetrating Southeast and East Asian markets
Kirchbach, Friedrich von
-
1985
Persistent link: https://www.econbiz.de/10013260850
Saved in:
28
Strategies of advertising transferability in multinational marketing
Sheth, Jagdish N.
-
1972
Persistent link: https://www.econbiz.de/10000726986
Saved in:
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