//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing"
~type_genre:"Amtsdruckschrift"
~type_genre:"Beispielsammlung"
~type_genre:"Bibliographie enthalten"
~type_genre:"Hochschulschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising Industry"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketing
Werbewirtschaft
51
Advertising industry
46
Deutschland
18
Germany
16
Werbung
15
Theorie
12
Theory
12
Advertising
10
Werbeagentur
8
Schweiz
5
Welt
4
World
4
Agency theory
3
Beziehungsmarketing
3
Branchenentwicklung
3
Competitive strategy
3
Markt
3
Planung
3
Prinzipal-Agent-Theorie
3
Relationship marketing
3
Sector development
3
Strategisches Management
3
Switzerland
3
Unternehmensentwicklung
3
Werbekampagne
3
Werbemarkt
3
Werbewirkung
3
Wettbewerbsstrategie
3
Österreich
3
Advertising effects
2
Automotive market
2
Berlin
2
Communication
2
Consumer behaviour
2
Europäische Union
2
Export
2
Geschichte
2
Hörfunkwerbung
2
International competition
2
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Amtsdruckschrift
Beispielsammlung
Bibliographie enthalten
Hochschulschrift
Article in journal
7
Aufsatz im Buch
7
Aufsatz in Zeitschrift
7
Book section
7
Collection of articles of several authors
6
Sammelwerk
6
Graue Literatur
5
Non-commercial literature
5
Konferenzschrift
4
Aufsatzsammlung
3
Conference proceedings
3
Thesis
3
Collection of articles written by one author
2
Guidebook
2
Lehrbuch
2
Ratgeber
2
Sammlung
2
Textbook
2
Arbeitspapier
1
Article
1
Case study
1
Fachzeitung
1
Fallstudie
1
Magazin
1
Working Paper
1
more ...
less ...
Language
All
German
2
English
1
Author
All
Helms, Alfred
1
Kornelis, Marcel
1
Ringbeck, Jürgen
1
Published in...
All
Beiträge zur betriebswirtschaftlichen Forschung
1
Theses on systems, organisation and management
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Modeling market shake-ups using time series data : an application to the advertising market of the Netherlands
Kornelis, Marcel
-
2002
Persistent link: https://www.econbiz.de/10001697832
Saved in:
2
Kontrolltheoretische Varianten der Lösungen in Vidale-Wolfe-Modellen für betriebswirtschaftliche Planungen
Helms, Alfred
-
1986
Persistent link: https://www.econbiz.de/10000736635
Saved in:
3
Qualitäts- und Werbestrategien bei Qualitätsunsicherheit der Konsumenten
Ringbeck, Jürgen
-
1986
Persistent link: https://www.econbiz.de/10013340924
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->