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~subject:"Marketing"
~type_genre:"Arbeitspapier"
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Marketing
Kundendaten
21
Customer data
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Consumer behaviour
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Konsumentenverhalten
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Preisdifferenzierung
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Price discrimination
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Customer Data
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Data protection
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Datenschutz
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German
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Denzler, Michaela
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Wölfel, Julia
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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ECONIS (ZBW)
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Der Umgang mit Kundendaten im Marketing aus Sicht des Datenschutzes : eine Metaanalyse empirischer Studien
Wölfel, Julia
;
Denzler, Michaela
-
2008
Persistent link: https://www.econbiz.de/10003750367
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