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222
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93
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73
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68
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57
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45
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43
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43
Dichtl, Erwin
42
Kuß, Alfred
42
Garcia, Philip
41
Kreutzer, Ralf T.
41
Brown, Stephen
40
Unger, Fritz
40
Brorsen, B. Wade
39
Kleinaltenkamp, Michael
39
Kerin, Roger A.
38
Backhaus, Klaus
37
Diller, Hermann
37
Ahlert, Dieter
35
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35
Mitev, Ariel Zoltán
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Raffée, Hans
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Department of Agricultural, Food and Resource Economics, Michigan State University
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Charles H. Dyson School of Applied Economics and Management, Cornell University
187
International Association of Agricultural Economists - IAAE
143
Department of Agribusiness and Applied Economics, North Dakota State University
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Springer Fachmedien Wiesbaden
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NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
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International European Forum on Innovation and System Dynamics in Food Networks
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Fördergesellschaft Marketing an der Universität Augsburg
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Edward Elgar Publishing
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Agriculture Canada, Government of Canada
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European Society for Opinion and Marketing Research
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Department of Agricultural and Resource Economics, University of California-Davis
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Farm Foundation
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Fakultät Wirtschafts- und Sozialwissenschaften, Universität Hohenheim
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Department of Agricultural, Food and Resource Economics, Rutgers University-New Brunswick
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Haufe-Lexware GmbH & Co. KG
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European Journal of Marketing
462
SpringerLink / Bücher
391
Journal of Food Distribution Research
205
Marketing Intelligence & Planning
199
Journal of business research : JBR
163
Europäische Hochschulschriften / 5
134
Springer eBook Collection
124
Journal of Agricultural and Applied Economics
123
Industrial marketing management : the international journal for industrial and high-tech firms
111
Journal of Consumer Marketing
108
International Food and Agribusiness Management Review
89
Springer eBook Collection / Business and Economics
88
Agricultural Economics Reports
80
Amber Waves
80
European journal of marketing : EJM
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
International Journal of Bank Marketing
78
Lehrbuch
76
farmdoc daily
74
Review of Marketing and Agricultural Economics
72
International Marketing Review
70
Agricultural and Resource Economics Review
69
Journal of Business & Industrial Marketing
69
Journal of Product & Brand Management
69
Journal of marketing management : MM
68
Journal of marketing education : JME
67
Gabler Edition Wissenschaft
66
EB Series
64
Young Consumers
64
Journal of Agribusiness
63
Economics Papers from University Paris Dauphine
61
2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
60
Australian Journal of Agricultural Economics
60
Journal of marketing
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Staff Papers / Department of Agricultural, Food and Resource Economics, Michigan State University
59
Food Security Collaborative Working Papers
57
Journal of the Academy of Marketing Science
56
Marketing theory
55
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
6,923
RePEc
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Other ZBW resources
2,084
BASE
1,677
USB Cologne (business full texts)
163
EconStor
159
OLC EcoSci
70
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1
Das 60%-Potenzial : mit Marketing die breite Masse für grünen Konsum begeistern
Gollnhofer, Johanna Franziska
-
2024
Persistent link: https://www.econbiz.de/10014516302
Saved in:
2
A Corvinus marketing doktori képzés 30 éve 1993–2023. Hazai és nemzetközi kitekintéssel
2024
Persistent link: https://www.econbiz.de/10014537067
Saved in:
3
A fehérneműreklámokban megjelenő női diverzitás és szexualitás – Attitűdvizsgálat a Z generációs nők körében
Török, Anna
;
Szebenszki, Noémi
;
Kriveczky, Villő
; …
-
2024
A tanulmány különböző reklámokban bemutatott diverz és szexualizált női ábrázolásmódot vizsgál az eddig még hazánkban kevéssé kutatott Z generációs nők körében. A kutatás keretén belül kiemelt figyelmet kap a nőket bátorító femvertising típusú hirdetés és annak...
Persistent link: https://www.econbiz.de/10014484970
Saved in:
4
A szurkolók sportklubhoz való kötődésének jelentősége a mérkőzéslátogatásra a hazai labdarúgás esetében
Bodon, György
;
Neulinger, Ágnes
-
2024
A TANULMÁNY CÉLJA A szurkolók csapathoz való kötődésének kialakítása és újabb szurkolók klubhoz vonzása egy fejlett sportgazdaságban elengedhetetlen. Magyarországon ez a téma évtizedes megoldatlan problémát jelent, miközben látványos beruházásokkal új stadionok...
Persistent link: https://www.econbiz.de/10014582141
Saved in:
5
Absatzwirtschaft
Deutscher Marketing-Verband
;
Deutsche Marketing-Vereinigung
;
…
-
Hamburg : Solutions by Handelsblatt Media Group GmbH
;
…
-
1953 - 1956; 1957,Juli - 1959; 3.1960 -Jahrgang 67, #06 (24)
Persistent link: https://www.econbiz.de/10000355889
Saved in:
6
Activity- and organization-based perspectives on the intersection of marketing and venture capital funding in new ventures
Zang, Isabell
-
2024
Persistent link: https://www.econbiz.de/10014517510
Saved in:
7
Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM)
Sarstedt, Marko
;
Liu, Yide
- In:
Journal of marketing analytics : JMA
12
(
2024
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10014538734
Saved in:
8
AI and new forms of market interaction to enhance customer experience : a management perspective
Pugna, Irina-Bogdana
;
Popescu, Ioana-Cecilia
;
Henson, Martin
- In:
Reshaping Power Dynamics Between Sustainable Growth and …
,
(pp. 35-47)
.
2024
Persistent link: https://www.econbiz.de/10014555814
Saved in:
9
Analysis of the impulsive buyer behavior : empirical evidences from Azerbaijan
Ahmadova, Emiliya
;
Nabiyeva, Ayan
- In:
Journal of Islamic marketing
15
(
2024
)
2
,
pp. 314-337
Persistent link: https://www.econbiz.de/10014470049
Saved in:
10
Antecedents and consequences of conceptualizing online hyperconnected brand selection
Majeed, Salman
;
Kim, Woo Gon
- In:
Journal of consumer marketing
41
(
2024
)
3
,
pp. 328-339
Persistent link: https://www.econbiz.de/10014519756
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