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~subject:"Marketing management"
~subject:"Pharmaceuticals"
~subject:"Selling"
~type_genre:"Konferenzbeitrag"
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International journal of advertising : the quarterly review of marketing communications
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Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
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Personal selling in marketing
Olariu, Ioana
- In:
Studies and scientific researches / Economics edition / …
(
2017
),
pp. 95-101
Persistent link: https://www.econbiz.de/10011810970
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2
Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials
Russell, Cristel Antonia
;
Swasy, John L.
;
Russell, Dale …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011687890
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