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~subject:"Marketing management"
~subject:"Pricing strategy"
~type_genre:"Reprint"
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Marketing management
Pricing strategy
Strategic management
267
Strategisches Management
267
Marketingmanagement
117
Brand management
104
Markenführung
104
Theorie
102
Theory
102
USA
87
United States
87
Competitive strategy
69
Wettbewerbsstrategie
69
Consumer behaviour
64
Konsumentenverhalten
64
Multinationales Unternehmen
56
Transnational corporation
56
Innovation management
43
Innovationsmanagement
43
Brand
38
Markenartikel
38
Environmental management
37
Umweltmanagement
37
Firm performance
35
Unternehmenserfolg
35
Brand image
34
Globalisierung
34
Globalization
34
Markenimage
34
Innovation
33
Welt
31
World
31
International market entry
30
Internationaler Markteintritt
30
International marketing
26
Internationales Marketing
26
Marketing theory
22
Marketingtheorie
22
Preismanagement
21
Corporate Social Responsibility
20
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Article
129
Book / Working Paper
9
Type of publication (narrower categories)
All
Reprint
Article in journal
16,450
Aufsatz in Zeitschrift
16,450
Graue Literatur
4,487
Non-commercial literature
4,487
Working Paper
3,621
Arbeitspapier
3,617
Aufsatz im Buch
3,259
Book section
3,259
Hochschulschrift
1,749
Thesis
1,438
Collection of articles of several authors
811
Sammelwerk
811
Lehrbuch
736
Textbook
631
Bibliografie enthalten
614
Bibliography included
614
Case study
501
Fallstudie
501
Aufsatzsammlung
417
Konferenzschrift
251
Ratgeber
193
Guidebook
183
Conference proceedings
173
Collection of articles written by one author
153
Sammlung
153
Conference paper
137
Konferenzbeitrag
137
Glossar enthalten
103
Glossary included
103
Handbook
94
Handbuch
94
Amtsdruckschrift
91
Government document
91
research-article
89
Systematic review
39
Übersichtsarbeit
39
Bibliografie
37
Fallstudiensammlung
37
Mehrbändiges Werk
31
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English
138
Author
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Keller, Kevin Lane
5
Sheth, Jagdish N.
4
Varadarajan, P. Rajan
4
Grönroos, Christian
3
Jaworski, Bernard J.
3
Monroe, Kent B.
3
Piercy, Nigel
3
Yadav, Manjit S.
3
Aaker, David A.
2
Brownlie, Douglas
2
Greenley, Gordon E.
2
Harris, Lloyd C.
2
Hooley, Graham J.
2
Jacobs, Laurence W.
2
MacInnis, Deborah J.
2
Marn, Michael V.
2
Menon, Anil
2
Park, C. Whan
2
Samli, A. Coskun
2
Schindler, Robert M.
2
Shapiro, Benson P.
2
Webster, Frederick E.
2
Wills, James R.
2
Abell, Derek F.
1
Acito, Frank
1
Akaah, Ishmael P.
1
Anderson, Erin
1
Anderson, Paul F.
1
Atuahene-Gima, Kwaku
1
Badovick, Gordon J.
1
Baker, Walter
1
Barringer, Bruce R.
1
Beatty, Sharon E.
1
Bharadwaj, Sundar G.
1
Biel, Alexander L.
1
Bloomfield, Daniel
1
Bolton, Ruth N.
1
Brodie, Roderick J.
1
Brown, Stephen
1
Bruce, Ian
1
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All
Harvard Graduate School of Business Administration
2
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All
Marketing strategy processes and tools
11
Measuring and managing brands
10
Marketing strategy organization and implementation
9
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
9
International marketing ; Vol. 2
7
The impact of theory on representations of the consumer and the marketing organisation
7
Harvard business review on pricing
6
Marketing-mix strategies - distribution strategy and pricing strategy
6
International marketing ; Vol. 1
5
Marketing-mix strategies - product strategy and promotion strategy
5
The evolution of integrated marketing communications : the customer-driven marketplace
5
International marketing ; Vol. 3
4
Legends in marketing
4
Major theoretical debates and contemporary issues in marketing theory
4
The evolution of nonprofit marketing
4
Evolving and emerging issues in marketing strategy
3
The evolution of brands : from signals of quality to storehouses of trust
3
The nature and scope of marketing research
3
Brand management ; Vol. 1
2
History of marketing thought ; Volume 3
2
Key debates and contemporary issues in nonprofit marketing
2
Michael Porter ; Vol. 1
2
Michael Porter ; Vol. 4
2
Relational and functional integration
2
Small business and entrepreneurship ; Vol. 4
2
Strategic sales and strategic marketing
2
An Elgar reference collection
1
Brand management ; Vol. 2
1
Brand management ; Vol. 3
1
Business economics
1
Corporate brand and corporate reputation
1
Cross-cultural and critical perspectives on brands
1
Executing strategy for business results
1
Fundamentals of business strategy ; Vol. 4
1
History of marketing thought ; Volume 1
1
Ideas with impact
1
Macromarketing - a global focus ; Vol. 2
1
SAGE library in marketing
1
Small business exporting: adoption of innovation
1
Strategy, structure and leadership
1
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Source
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ECONIS (ZBW)
138
Showing
1
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10
of
138
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date (newest first)
date (oldest first)
1
Strategizing the sales organization
Lane, Nikala
;
Piercy, Nigel
- In:
Strategic sales and strategic marketing
,
(pp. 119-134)
.
2011
Persistent link: https://www.econbiz.de/10008798053
Saved in:
2
Strategy
and the market process : introduction to the special issue
Langlois, Richard N.
-
2010
Persistent link: https://www.econbiz.de/10003889334
Saved in:
3
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2010
Persistent link: https://www.econbiz.de/10003924111
Saved in:
4
Teaching old brands new tricks : retro braning and the revivel of brand meaning
Brown, Stephen
;
Kozinets, Robert V.
;
Sherry, John F.
-
2009
Persistent link: https://www.econbiz.de/10003784641
Saved in:
5
Strategies for leveraging master brands : how to bypass the risks of direct extentions
Farquhar, Peter H.
;
Han, Julia Y.
;
Herr, Paul M.
; …
-
2009
Persistent link: https://www.econbiz.de/10003784834
Saved in:
6
Strategic type, market orientation, and the balance between adaptability and adaptation
Lukas, Bryan A.
-
2009
Persistent link: https://www.econbiz.de/10003835842
Saved in:
7
Initiating strategic planning
Harris, Lloyd C.
;
Ogbonna, Emmanuel
-
2009
Persistent link: https://www.econbiz.de/10003836038
Saved in:
8
Strategic windows
Abell, Derek F.
-
2009
Persistent link: https://www.econbiz.de/10003836050
Saved in:
9
Creative
strategy
: a management perspective
Frazer, Charles F.
-
2009
Persistent link: https://www.econbiz.de/10003836354
Saved in:
10
Strategic flexibility, rigidity and barriers to the development of absorptive capacity in business markets : themes and research perspectives
Matthyssens, Paul
;
Pauwels, Pieter
;
Vandenbempt, Koen
-
2009
Persistent link: https://www.econbiz.de/10003836659
Saved in:
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