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~subject:"Marketing management"
~subject:"Produktgestaltung"
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Search: "Kannan, Pallassana K."
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Kannan, P. K.
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Boyd, D. Eric
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Nam, Hyoryung
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ECONIS (ZBW)
8
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1
Introduction: global marketing strategy
Kannan, P. K.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 443-444
Persistent link: https://www.econbiz.de/10013271777
Saved in:
2
Key components of a digital marketing strategy
Kannan, P. K.
- In:
The Routledge companion to strategic marketing
,
(pp. 231-244)
.
2021
Persistent link: https://www.econbiz.de/10012498497
Saved in:
3
Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10012167072
Saved in:
4
(When) does third-party recognition for design excellence affect financial performance in business-to-business markets?
Boyd, D. Eric
;
Kannan, P. K.
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 108-123
Persistent link: https://www.econbiz.de/10011850433
Saved in:
5
Marketing analytics for data-rich environments
Wedel, Michel
;
Kannan, P. K.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 97-121
Persistent link: https://www.econbiz.de/10011621580
Saved in:
6
Designing and pricing digital content products and services : a research review
Kannan, P. K.
-
2013
Persistent link: https://www.econbiz.de/10009781362
Saved in:
7
Retail channel structure impact on strategic engineering product design
Williams, Nathan
;
Kannan, P. K.
;
Azarm, Shapour
- In:
Management science : journal of the Institute for …
57
(
2011
)
5
,
pp. 897-914
Persistent link: https://www.econbiz.de/10009153876
Saved in:
8
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
Saved in:
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