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~subject:"Marketing management"
~subject:"Success factor"
~type_genre:"Case study"
~type_genre:"Glossar enthalten"
~type_genre:"Reprint"
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Marketing management
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1
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IBM Deutschland GmbH
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Gabler Edition Wissenschaft
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Marketing strategy processes and tools
11
Measuring and managing brands
10
Harvard business review : HBR
9
Marketing strategy organization and implementation
9
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
9
Building corporate identity, image and reputation in the digital era
7
Marketing-mix strategies - product strategy and promotion strategy
7
McGraw-Hill/Irwin series in marketing
7
The impact of theory on representations of the consumer and the marketing organisation
7
Case studies on MNCs in India
6
Journal of marketing management : MM
6
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
5
CSR und strategisches Management : wie man mit Nachhaltigkeit langfristig im Wettbewerb gewinnt
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Entrepreneurship marketing : principles and practice of SME marketing
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European journal of marketing : EJM
5
Harvard-Business-Manager : das Wissen der Besten
5
International marketing ; Vol. 1
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International marketing ; Vol. 3
5
Lehrbuch
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Market orientation : transforming food and agribusiness around the customer
5
Marketing intelligence & planning
5
The evolution of integrated marketing communications : the customer-driven marketplace
5
Always learning
4
Cases on innovations in educational marketing : transnational and technological strategies
4
Europäische Hochschulschriften / 5
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Global business and organizational excellence : a review of research & best practices
4
International journal of enterprise information systems : an official publication of the Information Resources Management Association
4
International journal of management practice : IJMP
4
Journal of marketing communications
4
Major theoretical debates and contemporary issues in marketing theory
4
The evolution of nonprofit marketing
4
wi - Wirtschaft
4
Berichte aus der Betriebswirtschaft
3
Brand management ; Vol. 3
3
Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
3
Evolving and emerging issues in marketing strategy
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of technology marketing : IJTMkt
3
International marketing ; Vol. 2
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ECONIS (ZBW)
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1
Applying
knowledge
management
to project marketing in a demanding technology transfer project : convincing the industrial customer over the
knowledge
gap
Lehtimäki, Tuula
;
Simula, Henry
;
Salo, Jari
- In:
Industrial marketing management : the international …
38
(
2009
)
2
,
pp. 228-236
Persistent link: https://www.econbiz.de/10003848028
Saved in:
2
Investigating barriers to
knowledge
management
success : a conceptual model and a comparative case analysis
BenMoussa, Chihab
- In:
Journal of information & knowledge management : JIKM
9
(
2010
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10008841337
Saved in:
3
Organizational readiness assessment for
knowledge
management
Mohammadi, Kaveh
;
Khanlari, Amir
;
Sohrabi, Babak
-
2010
Persistent link: https://www.econbiz.de/10003911004
Saved in:
4
Lesson learned and best practice
management
: a tool to support the enterprise
Latino, Maria Elena
;
Corallo, Angelo
;
Capone, Ilaria
; …
- In:
Knowledge and process management : the journal of …
23
(
2016
)
3
,
pp. 230-244
Persistent link: https://www.econbiz.de/10011610376
Saved in:
5
Inter-firm market orientation as antecedent of
knowledge
transfer, innovation and value creation in networks
Cambra-Fierro, Jesús
;
Florin, Juan M.
;
Perez, Lourdes
; …
- In:
Management decision : MD
49
(
2011
)
3
,
pp. 444-467
Persistent link: https://www.econbiz.de/10009155509
Saved in:
6
Wissensvorsprung für Nationale Tourismusorganisationen : die Einführung von Wissensmanagement zum Aufbau von Market Intelligence für die Erzielung von Wettbewerbsvorteilen
Balmes, Frank Rainer
-
2009
Persistent link: https://www.econbiz.de/10013432077
Saved in:
7
The concept of
knowledge
strategy process
Leszczynska, Agnieszka
- In:
International journal of management & enterprise …
8
(
2010
)
4
,
pp. 317-332
Persistent link: https://www.econbiz.de/10003996274
Saved in:
8
Management
von Wissensnetzwerken : Erfolgsfaktoren und Beispiele
Enkel, Ellen
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002509237
Saved in:
9
The organizational
knowledge
iceberg: an empirical investigation
Haider, Sajjad
- In:
Knowledge and process management : the journal of …
16
(
2009
)
2
,
pp. 74-84
Persistent link: https://www.econbiz.de/10003863075
Saved in:
10
Organisationales Lernen in Universität-Industrie-Forschungskooperationen : eine lerntheoretische Betrachtung von Forschungskooperationen mit Universitäten aus Industrieperspektive...
Woll, Simon Alexander
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013444836
Saved in:
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