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~subject:"Marketing management"
~type:"article"
~type_genre:"Conference paper"
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Marketing management
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Diaz Ruiz, Carlos A.
1
Kowalkowski, Christian
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Retno, S. L.
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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ECONIS (ZBW)
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Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
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Market representation in industrial marketing : could representations influence strategy?
Diaz Ruiz, Carlos A.
;
Kowalkowski, Christian
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010410599
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