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~subject:"Marketing management"
~type:"book"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Management"
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Marketing management
Innovationsmanagement
417
Innovation management
412
USA
409
United States
408
Welt
366
World
366
Innovation
335
Theorie
279
Theory
279
Lieferkette
274
Supply chain
274
Strategisches Management
224
Strategic management
217
Management
206
Corporate Social Responsibility
205
Corporate social responsibility
205
Human Resource Management
198
Personalmanagement
198
Nachhaltige Entwicklung
189
Sustainable development
189
Wissensmanagement
173
Knowledge management
170
Risikomanagement
167
Rechnungswesen
165
Accounting
164
Risk management
161
EU countries
131
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131
Organisatorischer Wandel
131
Organizational change
131
Operations Research
124
Business ethics
122
Marketingmanagement
122
Unternehmensethik
122
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119
Führungsstil
116
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116
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110
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110
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12
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7,051
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Aufsatz in Zeitschrift
Hochschulschrift
1,082
Graue Literatur
1,039
Non-commercial literature
1,039
Thesis
925
Lehrbuch
689
Collection of articles of several authors
620
Sammelwerk
620
Textbook
590
Bibliografie enthalten
521
Bibliography included
521
Arbeitspapier
463
Working Paper
463
Aufsatzsammlung
332
Case study
206
Fallstudie
206
Konferenzschrift
184
Ratgeber
174
Guidebook
165
Conference proceedings
131
Article in journal
122
Glossar enthalten
98
Glossary included
98
Handbook
79
Handbuch
79
Collection of articles written by one author
39
Sammlung
39
Fallstudiensammlung
36
Amtsdruckschrift
31
Bibliografie
31
Government document
31
Einführung
25
Festschrift
24
Mehrbändiges Werk
23
Multi-volume publication
23
CD-ROM, DVD
15
Systematic review
12
Übersichtsarbeit
12
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9
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9
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English
117
German
6
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Melanthiou, Yioula
3
Mellahi, Kamel
3
Singh, Ramendra
3
Balmer, John M. T.
2
Crittenden, Victoria Lynn
2
Fam, Kim Shyan
2
Fung, Michael Ka-yiu
2
Harker, Michael
2
Martínez-López, Francisco J.
2
Melewar, T. C.
2
Tsekouropoulos, Georgios
2
Wright, Sheila
2
Aitken, Robert
1
Amankwah-Amoah, Joseph
1
Anand, Arpan
1
Ashill, Nicholas
1
Askegaard, Søren
1
Athanasopoulou, Pinelopi
1
Aulōnitēs, Geōrgios I.
1
Babin, Barry J.
1
Baxter, Ian
1
Bech-Larsen, Tino
1
Belz, Christian
1
Bettis-Outland, Harriette
1
Beverland, Michael B.
1
Bonn, Mark Andrew
1
Bowman, Douglas
1
Brashear-Alejandro, Thomas
1
Brem, Alexander
1
Brown, James
1
Bruggen, Gerrit H. van
1
Canavari, Maurizio
1
Chakrabarti, Ronika
1
Cham Tat Huei
1
Chandon, Pierre
1
Chaudhuri, Himadri Roy
1
Cheah, Jun-Hwa
1
Chintagunta, Pradeep K.
1
Choi, Yung Kyun
1
Christodoulides, George
1
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Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing
1
Academy of Marketing Science
1
Air Transport Research Society
1
Europäische Kommission
1
Europäische Union / Rat
1
Europäischer Wirtschafts- und Sozialausschuss
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
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Published in...
All
Journal of marketing management : MM
6
The journal of business & industrial marketing
6
Foundations and trends in marketing : FTMKT
5
International journal of technology marketing : IJTMkt
5
International marketing review
5
Journal of business research : JBR
5
Journal of strategic marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of advertising : the review of marketing communications
3
International journal of internet marketing and advertising : IJIMA
3
Journal of marketing communications
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
3
Psychology & marketing
3
European business review : EBR ; the official journal of the International Management Centres, Europe
2
International journal of entrepreneurship and small business
2
International journal of trade and global markets
2
Journal of business ethics : JOBE
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Kom / Kommission der Europäischen Gemeinschaften
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Asia Pacific journal of marketing and logistics
1
Business horizons
1
Competition & change : the journal of global business and political economy
1
Corporate communications : an international journal
1
EuroMed journal of business
1
European journal of marketing : EJM
1
Global business review
1
International entrepreneurship and management journal
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and globalisation : IJBG
1
International journal of business environment : IJBE
1
International journal of economics and business research : IJEBR
1
International journal of electronic customer relationship management : IJECRM
1
International journal of entrepreneurship and innovation management
1
International journal of multinational corporation strategy : IJMCS
1
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ECONIS (ZBW)
122
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1
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122
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1
Special issue: digitalization and its impact on contemporary marketing strategies and practices
Cham Tat Huei
(
ed.
);
Cheah, Jun-Hwa
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013258373
Saved in:
2
Special issue: innovative e-marketing products and
management
: customer behaviour and service
Tsekouropoulos, Georgios
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011687984
Saved in:
3
Revisiting the Marketing Strategy and Tactics of Technology Innovative Solutions
2016
Persistent link: https://www.econbiz.de/10011478662
Saved in:
4
The convergence of interactive marketing and personal selling and sales
management
Cummins, Shannon
(
ed.
);
Peltier, James
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011555463
Saved in:
5
Influencer marketing
2022
Persistent link: https://www.econbiz.de/10013167394
Saved in:
6
Special issue: conceptualizing contemporary markets
Gruin, Julian
(
ed.
);
Massot, Pascale
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012660727
Saved in:
7
Special issue on: marketing challenges and opportunities in emerging economies
Yadav, Rambalak
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012597886
Saved in:
8
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
9
Gender impacts : consumption, markets, marketing, and marketing organisations
Dobscha, Susan
(
ed.
);
Östberg, Jacob
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012515290
Saved in:
10
Special issue on: strategic use of social media as a marketing tool
Athanasopoulou, Pinelopi
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012670649
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