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~subject:"Marketing management"
~type_genre:"Übersichtsarbeit"
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Search: subject:"Produktgestaltung"
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Marketing management
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Aulōnitēs, Geōrgios I.
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Advances in business marketing : a research annual
1
Die Betriebswirtschaft : DBW
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Produktpolitik
Benkenstein, Martin
- In:
Die Betriebswirtschaft : DBW
55
(
1995
)
3
,
pp. 381-394
Persistent link: https://www.econbiz.de/10001183261
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Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E.
- In:
European journal of operational research : EJOR
41
(
1989
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
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The management of the product elimination function : theoretical and empirical analysis
Aulōnitēs, Geōrgios I.
- In:
Advances in business marketing : a research annual
1
(
1986
),
pp. 1-66
Persistent link: https://www.econbiz.de/10001089426
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