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~subject:"Marketing management"
~type_genre:"Biografie"
~type_genre:"Case study"
~type_genre:"Reprint"
~type_genre:"Übersichtsarbeit"
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Search: subject_exact:"Brand image"
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Marketing management
Markenimage
167
Brand image
160
Brand management
73
Markenführung
73
Consumer behaviour
53
Konsumentenverhalten
53
Markenartikel
38
Brand
36
Deutschland
24
Germany
24
Marketingmanagement
19
Markenpolitik
18
Corporate reputation
12
Firmenimage
12
Brand extension
11
Markentransfer
11
International marketing
9
Internationales Marketing
9
Advertising effects
8
Beziehungsmarketing
8
Relationship marketing
8
Theorie
8
Theory
8
Welt
8
Werbewirkung
8
World
8
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7
USA
7
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7
Produktentwicklung
6
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6
Sports marketing
6
China
5
Comparison
5
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5
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5
Japan
5
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5
Market research
5
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Article
16
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3
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Biografie
Case study
Reprint
Übersichtsarbeit
Article in journal
452
Aufsatz in Zeitschrift
452
Aufsatz im Buch
43
Book section
43
Hochschulschrift
23
Thesis
22
Graue Literatur
16
Non-commercial literature
16
Fallstudie
9
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7
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7
Conference paper
6
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6
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5
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5
Working Paper
5
Bibliografie enthalten
2
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2
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1
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1
Elektronischer Datenträger als Beilage
1
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1
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1
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1
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1
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English
16
German
3
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All
Keller, Kevin Lane
5
Abuelmaatti, Aisha
1
Beuttenmuller, Paul
1
Biel, Alexander L.
1
Burmann, Christoph
1
Cao, Dongmei
1
Chrysochou, Polymeros
1
Fetscherin, Marc
1
Fürweger, Wolfgang
1
Guia, Jaume
1
Gupta, Suraksha
1
Hoeffler, Steve
1
Hudson, Bradford T.
1
Jaworski, Bernard J.
1
Jogulu, Uma
1
Kershaw, Anne
1
MacInnis, Deborah J.
1
Maloney, Philip
1
Muñoz, Dolors
1
Osborne, Angela
1
Park, C. Whan
1
Presas, Pilar
1
Rentschler, Ruth
1
Ringle, Tanja
1
Roth, Martin S.
1
Torres, Ann M.
1
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Published in...
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Measuring and managing brands
3
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Building corporate identity, image and reputation in the digital era
1
Corporate brand and corporate reputation
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft
1
Handbook of contemporary marketing in China : theories and practices
1
International marketing ; Vol. 2
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Marketing intelligence & planning
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
19
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1
Brand knowledge, brand community and brand engagement
Gupta, Suraksha
;
Cao, Dongmei
;
Abuelmaatti, Aisha
- In:
Building corporate identity, image and reputation in …
,
(pp. 444-466)
.
2022
Persistent link: https://www.econbiz.de/10012609416
Saved in:
2
Extending the theory of metaphor in marketing : the case of the art gallery
Rentschler, Ruth
;
Jogulu, Uma
;
Kershaw, Anne
;
Osborne, …
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1464-1485
Persistent link: https://www.econbiz.de/10009701997
Saved in:
3
Branding familiness in tourism family firms
Presas, Pilar
;
Muñoz, Dolors
;
Guia, Jaume
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 274-284
Persistent link: https://www.econbiz.de/10008905666
Saved in:
4
Marketing strategy of a Chinese TV manufacturer : the case of Konka
Fetscherin, Marc
;
Beuttenmuller, Paul
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 243-261)
.
2011
Persistent link: https://www.econbiz.de/10008987099
Saved in:
5
Brand heritage and the renaissance of Cunard
Hudson, Bradford T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1538-1556
Persistent link: https://www.econbiz.de/10009378590
Saved in:
6
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
7
Food health branding : the role of marketing mix elements and public discourse in conveying a healthy brand image
Chrysochou, Polymeros
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10003952932
Saved in:
8
International Committee of the Red Cross : emblems of humanity
Torres, Ann M.
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 223-235
Persistent link: https://www.econbiz.de/10003989410
Saved in:
9
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
10
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
1
2
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