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~subject:"Marketing management"
~type_genre:"Book section"
~type_genre:"Fallstudiensammlung"
~type_genre:"Thesis"
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Marketing management
Handelsmarke
216
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211
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94
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78
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75
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72
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Improving marketing strategies for private label products
4
Gabler Edition Wissenschaft
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Business reengineering : effizientes Neugestalten von Geschäftsprozessen
1
Economies et sociétés ; 49,3
1
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1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
1
Nouvelle série
1
Perspektiven der europäischen Agrar- und Ernährungswirtschaft nach der Osterweiterung der Europäischen Union : 42. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V. vom 30. September bis 02. Oktober 2002
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Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
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2
Building powerful private label brands in creating effective communication processes : Turkish Ironman as case Sstudy in scope of linear communication approach
Genel, Zeynep
- In:
Improving marketing strategies for private label products
,
(pp. 39-60)
.
2020
Persistent link: https://www.econbiz.de/10012125516
Saved in:
3
Comparing private label brand equity dimensions of the same store : their relationships, similarities, and differences
Pinar, Musa
;
Girard, Tulay
- In:
Improving marketing strategies for private label products
,
(pp. 61-82)
.
2020
Persistent link: https://www.econbiz.de/10012125518
Saved in:
4
Handling private label customer complaints to improve customer satisfaction : qualitative evidence from Turkish retailers
Okan, Elif Yolbulan
;
Salman, Gulberk Gultekin
- In:
Improving marketing strategies for private label products
,
(pp. 135-156)
.
2020
Persistent link: https://www.econbiz.de/10012125528
Saved in:
5
The effects of private label brand strategies on consumer perception
Tandon, Nidhi
;
Verma, Jayender
- In:
Improving marketing strategies for private label products
,
(pp. 187-205)
.
2020
Persistent link: https://www.econbiz.de/10012125554
Saved in:
6
Status consumption: both an antecedent and a moderator of private label brand proneness
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 3-10)
.
2018
Persistent link: https://www.econbiz.de/10013276090
Saved in:
7
Les effets à long terme du marketing mix sur les ventes des MDD de terroir
Kaswengi, Joseph
-
2015
Persistent link: https://www.econbiz.de/10010527209
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8
Why do manufacturers engage in private labels production? : market strategy and channel relationship perspectives
Yi, Ho Taek
;
Lim, Chae Un
- In:
Marketing in the socially-networked world : challenges …
,
(pp. 81-89)
.
2013
Persistent link: https://www.econbiz.de/10010191277
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9
Handelsmarken : ein strategisches Instrument zur Positionierung und Imagebildung eines Lebensmittelhändlers
Hanf, Jon
- In:
Perspektiven der europäischen Agrar- und …
,
(pp. 289-300)
.
2003
Persistent link: https://www.econbiz.de/10002030897
Saved in:
10
Marketing-related motives in mergers and acquisitions : the perspective of the US food industry
Dahlhoff, Denise
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001666503
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