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~subject:"Marketing management"
~type_genre:"Book section"
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Marketing management
Relationship marketing
3,378
Beziehungsmarketing
3,377
Deutschland
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Germany
587
Theorie
470
Theory
470
Consumer behaviour
400
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228
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Online-Marketing
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Success factor
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Online retailing
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Online-Handel
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1
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Kellogg on marketing : the marketing faculty of the kellog school of management
6
Customer relationship management in electronic markets
5
Developing digital marketing : relationship perspectives
4
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
4
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
4
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
3
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
3
Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
3
Handbook of relationship marketing
3
Handbook of research on customer engagement
3
Handbook of research on customer equity in marketing
3
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
3
Marketing in kleinen und mittleren Unternehmen
3
Cases on consumer-centric marketing management
2
Customer retention in the automotive industry : quality, satisfaction and loyalty
2
Driving traffic and customer activity through affiliate marketing
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Entrepreneurship in international marketing
2
Future-focused strategic marketing
2
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
2
Handbuch Multi-Channel-Marketing
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Kellogg on marketing
2
Kulturmarketing
2
Kundenbeziehungen im Dienstleistungsbereich
2
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
2
Measuring and managing brands
2
Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
2
Strategic corporate communication in the digital age
2
Strategic market creation : a new perspective on marketing and innovation management
2
The Cornell School of hotel administration handbook of applied hospitality strategy
2
Unternehmer und Unternehmensperspektiven für Klein- und Mittelunternehmen : Festschrift für Hans Jobst Pleitner
2
Vertriebs- und Kundenmanagement : Marketingmethoden im Einsatz
2
Wettbewerb im liberalisierten Strommarkt : Regeln und Techniken ; [mit Beiträgen zahlreicher Fachwissenschaftler]
2
21st century business practices : the evolving trends in India
1
Aktuelle Instrumente der Marketingpraxis : Relationship Marketing, Social-Media im Kundenservice, Cross-Selling, Ingredient Branding, Corporate Identity
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Bridging the gap between advertising academia and practice
1
Bringing technology to market: trends, cases, solutions
1
Business and finance : performance and management
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ECONIS (ZBW)
228
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1
Digital marketing and customer experience strategy : leveraging digital channels for marketing and customer engagement
Cevher, Muhammed Fatih
- In:
Trends, challenges, and practices in contemporary …
,
(pp. 149-167)
.
2024
Persistent link: https://www.econbiz.de/10014487585
Saved in:
2
The effects of artificial intelligence (AI) on marketing
Joaquim, Ana Filipa Vieira Lopes
- In:
Complex AI dynamics and interactions in management
,
(pp. 209-228)
.
2024
Persistent link: https://www.econbiz.de/10014519498
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3
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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4
The development and current trends of digital marketing and
relationship
marketing
research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
5
The current trends and future direction of digital and
relationship
marketing
: a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
6
Role of beaconing marketing in improving customer buying experience
Taneja, Sanjay
;
Sharma, Vivek
- In:
Enhancing customer engagement through location-based …
,
(pp. 176-184)
.
2023
Persistent link: https://www.econbiz.de/10014281914
Saved in:
7
Customer centricity as a business strategy
O'Toole, Tom
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 71-86)
.
2023
Persistent link: https://www.econbiz.de/10014283154
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8
Emptor cognita : competitive advantage through buyer learning
Carpenter, Gregory S.
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 87-98)
.
2023
Persistent link: https://www.econbiz.de/10014283159
Saved in:
9
Target market analysis : how to identify the right customers
Hennessy, Julie
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 117-129)
.
2023
Persistent link: https://www.econbiz.de/10014283162
Saved in:
10
Defining customer segments : four steps for successful market segmentation
Grayson, Kent
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 131-150)
.
2023
Persistent link: https://www.econbiz.de/10014283163
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