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~subject:"Marketing management"
~type_genre:"Glossar enthalten"
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Marketing management
Beziehungsmarketing
24
Relationship marketing
24
Kundenmanagement
8
Theorie
8
Theory
8
Computer-assisted marketing
7
Consumer behaviour
7
IT-gestütztes Marketing
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4
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Business process management
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Kundenorientierung
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Glossar enthalten
Article in journal
974
Aufsatz in Zeitschrift
974
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228
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228
Hochschulschrift
134
Thesis
111
Graue Literatur
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Sammelwerk
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Aufsatzsammlung
48
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47
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47
Case study
40
Fallstudie
40
Bibliografie enthalten
36
Bibliography included
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Ratgeber
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Guidebook
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Handbook
29
Handbuch
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Lehrbuch
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23
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17
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Ferrell, Odies C.
2
Pride, William M.
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Best, Roger J.
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Hollensen, Svend
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ECONIS (ZBW)
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1
Marketing management : a relationship approach
Hollensen, Svend
-
2015
-
3. ed.
Persistent link: https://www.econbiz.de/10010426428
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2
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
3
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
Saved in:
4
Market-based management : strategies for growing customer value and profitability
Best, Roger J.
-
2005
-
4. ed., internat. ed
Persistent link: https://www.econbiz.de/10002688961
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