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~subject:"Marketing management"
~type_genre:"Government document"
~type_genre:"Konferenzschrift"
~type_genre:"Sammelwerk"
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Marketing management
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1
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1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
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1
AMA Winter Academic Conference <2021, Online>
1
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1
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1
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1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
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1
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Marketing Research Congress <44, 1991, Luxembourg>
1
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1
Seminar on the Growing Individualisation of Consumer Lifestyles and Demand: How is Marketing Coping with It? <1991, Helsinki>
1
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1
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1
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
1
Winter Marketing Academic Conference <2017, Orlando, Fla.>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
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7
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4
SAGE library in marketing
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2
Advances in international management
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Advances in international marketing
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International journal of business environment : IJBE
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International journal of internet marketing and advertising : IJIMA
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International series in advanced management studies
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Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
2
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
3
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
4
Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
-
2017
Persistent link: https://www.econbiz.de/10011737442
Saved in:
5
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
6
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
7
Researching marketing decisions : the Indian context
Mehta, Ritu
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012013878
Saved in:
8
Społeczna odpowiedzialność przedsiȩbiorstwa (CSR) - perspektywa marketingu
Drzazga, Marek
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012008466
Saved in:
9
Case studies in the wine industry
Santini, Cristina
(
ed.
);
Cavicchi, Alessio
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10011931269
Saved in:
10
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
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