//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Leone, Robert P."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
Brand image
9
Markenimage
9
Brand
7
Brand management
7
Markenartikel
7
Markenführung
7
Beziehungsmarketing
6
Customer value
6
Kundenwert
6
Relationship marketing
6
Theorie
6
Theory
6
USA
6
United States
6
Consumer behaviour
5
Konsumentenverhalten
5
Marketingmanagement
5
Market research
4
Marktforschung
4
Measurement
3
Messung
3
Pricing strategy
3
Salespeople
3
Verkaufspersonal
3
Betriebliches Bildungsmanagement
2
Brand ratings decomposition
2
Definition
2
Demand system
2
Employee performance appraisal
2
Employer-provided training
2
Handelsmarke
2
Leistungsbeurteilung
2
Leistungsentgelt
2
Marketingforschung
2
Nachfragesystem
2
Performance measurement
2
Performance pay
2
Performance-Messung
2
Preiselastizität
2
more ...
less ...
Type of publication
All
Article
4
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Festschrift
1
Language
All
English
4
German
1
Author
All
Leone, Robert P.
5
Kumar, V.
4
Petersen, J. Andrew
2
Jones, Eli
1
Mulhern, Francis J.
1
Sheth, Jagdish N.
1
Venkatesan, Rajkumar
1
more ...
less ...
Published in...
All
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business research : JBR
1
Journal of marketing
1
Legends in marketing
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketing research: applications
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204933
Saved in:
2
Is market orientation a source of sustainable competitive advantage or simply the cost of competing?
Kumar, V.
;
Jones, Eli
;
Venkatesan, Rajkumar
;
Leone, …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10008840474
Saved in:
3
Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
Saved in:
4
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
5
Measuring market response to price changes : a classification approach
Mulhern, Francis J.
- In:
Journal of business research : JBR
33
(
1995
)
3
,
pp. 197-205
Persistent link: https://www.econbiz.de/10001183942
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->