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~subject:"Marketing management"
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Marketing management
Consumer behaviour
17
Konsumentenverhalten
17
Brand management
16
Markenführung
16
Neuseeland
11
New Zealand
11
Brand
8
Markenartikel
8
Markenimage
8
B-to-B-Marketing
7
Business-to-business marketing
7
Marketingmanagement
7
Brand image
6
Australia
5
Australien
5
Credibility
5
Einzelhandel
5
Glaubwürdigkeit
5
Retail trade
5
Animals
4
Event marketing
4
Event-Marketing
4
Innovation
4
Innovation management
4
Innovationsmanagement
4
Lieferantenmanagement
4
Supplier relationship management
4
Tiere
4
Authenticity
3
Markenpolitik
3
Marketing
3
New product development
3
Produktentwicklung
3
Viral marketing
3
Virales Marketing
3
Wein
3
Weinbau
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Wine industry
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English
7
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Beverland, Michael B.
6
Lindgreen, Adam
3
Beverland, Michael
1
Dobele, Angela
1
Healy, Michael John
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Vanhamme, Joe͏̈lle
1
Wijk, Robert van
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Market orientation : transforming food and agribusiness around the customer
2
Business horizons
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
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1
Brand management : co-creating meaningful brands
Beverland, Michael B.
-
2021
-
Second edition
Persistent link: https://www.econbiz.de/10012583694
Saved in:
2
Unleashing the animal within : exploring consumers' zoomorphic identity motives
Healy, Michael John
;
Beverland, Michael B.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 225-248
Persistent link: https://www.econbiz.de/10009733416
Saved in:
3
Special issue: Building, implementing, and managing brand equity in business markets
Beverland, Michael B.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008807171
Saved in:
4
Can cooperatives build and sustain brands?
Beverland, Michael B.
- In:
Market orientation : transforming food and agribusiness …
,
(pp. 137-152)
.
2010
Persistent link: https://www.econbiz.de/10010474612
Saved in:
5
Implementing market orientation in industrial firms : a multiple case study
Beverland, Michael B.
;
Lindgreen, Adam
- In:
Market orientation : transforming food and agribusiness …
,
(pp. 27-49)
.
2010
Persistent link: https://www.econbiz.de/10010474618
Saved in:
6
Implementing market orientation in industrial firms: a multiple case study
Beverland, Michael B.
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
36
(
2007
)
4
,
pp. 430-442
Persistent link: https://www.econbiz.de/10003469135
Saved in:
7
Why pass on viral messages? : Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
Saved in:
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