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Marketing management
Consumer behaviour
10
Konsumentenverhalten
10
Beziehungsmarketing
7
Relationship marketing
7
Fashion
6
Mode
6
Brand management
5
Customer value
5
Kundenwert
5
Markenführung
5
Marketingmanagement
5
Brand image
4
Computerspiel
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Internet marketing
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Markenimage
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Online-Marketing
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Video game
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B-to-B-Marketing
3
Bekleidungsindustrie
3
Business-to-business marketing
3
Clothing industry
3
Customer equity
3
Customer satisfaction
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Innovation
3
Kundenzufriedenheit
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Luxury goods
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Luxusgüter
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Corporate Social Responsibility
2
Corporate social responsibility
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Dienstleistungsqualität
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Innovation management
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Innovationsmanagement
2
Marketing
2
Nachhaltige Entwicklung
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Service quality
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Social Web
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Social web
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South Korea
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Sustainable development
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Kim, Sang Jin
5
Kim, Kyung Hoon
3
Ko, Eunju
2
Chung, Minjee
1
Jiang, Qi
1
Joung, Heerim
1
Jung, Jaesuk
1
Kim, Juran
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Koo, Kyong Ryul
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Yuan, Chun Lin
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Journal of business research : JBR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
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ECONIS (ZBW)
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1
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
2
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
3
Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
4
Parasocial relationship effects on customer equity in the social media context
Yuan, Chun Lin
;
Kim, Juran
;
Kim, Sang Jin
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3795-3803
Persistent link: https://www.econbiz.de/10011515264
Saved in:
5
The effects of internal marketing capability on export marketing strategy, B2B marketing mix and export performance
Koo, Kyong Ryul
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10011471407
Saved in:
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