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~subject:"Marketing management"
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Marketing management
Markenführung
16,855
Brand management
16,794
Konsumentenverhalten
7,411
Consumer behaviour
7,410
Markenimage
7,010
Brand image
6,878
Markenartikel
5,177
Brand
5,162
B-to-B-Marketing
3,424
Business-to-business marketing
3,424
Relationship marketing
3,181
Beziehungsmarketing
3,180
Markenpolitik
2,175
Social Web
1,903
Social web
1,901
Marketingmanagement
1,754
Online-Marketing
1,702
Internet marketing
1,662
Lieferantenmanagement
1,612
Supplier relationship management
1,612
Deutschland
1,463
Germany
1,402
Werbewirkung
1,156
Advertising effects
1,146
Marketing
1,037
Theory
942
Theorie
940
Luxusgüter
857
Luxury goods
856
Werbung
775
Customer satisfaction
766
Kundenzufriedenheit
766
Advertising
732
USA
725
United States
708
Einzelhandel
702
Internationales Marketing
692
Retail trade
686
Corporate reputation
685
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689
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162
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1,260
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19
Lehrbuch
18
Reprint
16
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14
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6
Handbuch
6
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298
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3
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Keller, Kevin Lane
18
Melewar, T. C.
15
Laukkanen, Tommi
10
O'Cass, Aron
9
Baumgarth, Carsten
8
Di Benedetto, C. Anthony
8
Kleinaltenkamp, Michael
8
Adeola, Ogechi
7
Kitchen, Philip J.
7
Ko, Eunju
7
Lindgreen, Adam
7
Urde, Mats
7
Aaker, David A.
6
Balmer, John M. T.
6
Bruhn, Manfred
6
Burmann, Christoph
6
Foroudi, Pantea
6
Hirvonen, Saku
6
Hofmaier, Richard
6
MacInnis, Deborah J.
6
Meffert, Heribert
6
Reijonen, Helen
6
Šerić, Maja
6
Balmer, John M.T.
5
Chan-Olmsted, Sylvia M.
5
Hinson, Robert
5
Kim, Kyung Hoon
5
Kumar, V.
5
Lim, Weng Marc
5
Loureiro, Sandra Maria Correia
5
Merrilees, Bill
5
Ngo, Liem Viet
5
Pepels, Werner
5
Pitt, Leyland F.
5
Schultz, Don E.
5
Terho, Harri
5
Woisetschläger, David
5
Yan, Ruiliang
5
Bang Nguyen Viet
4
Bang, Nguyen
4
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American Marketing Association
4
Springer Fachmedien Wiesbaden
4
Gesellschaft zur Erforschung des Markenwesens
3
Information Resources Management Association
3
Haufe-Lexware GmbH & Co. KG
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Books on Demand GmbH <Norderstedt>
1
Erasmus Research Institute of Management
1
Gesellschaft Entwicklung, Konstruktion, Vertrieb
1
Helmut-Schmidt-Universität
1
IGI Global
1
Institute for the Study of Business Markets
1
International Association for the Study of Insurance Economics
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <16, 2012, Berlin>
1
Markendialog <19., 2015, Berlin>
1
Markendialog <7, 2003, Frankfurt, Main>
1
Media Management and Transformation Centre <Jönköping>
1
NetLibrary, Inc
1
Peter Lang GmbH
1
Redline Verlag
1
Serviceplan Group
1
Serviceplan Gruppe für Innovative Kommunikation
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Verlag Dr. Kovač
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
88
Journal of business research : JBR
50
The journal of business & industrial marketing
49
The journal of brand management : an international journal
45
The journal of product & brand management
32
Journal of strategic marketing
24
Journal of business-to-business marketing
23
European journal of marketing : EJM
22
Journal of retailing and consumer services
20
Journal of marketing communications
19
SpringerLink / Bücher
16
Journal of the Academy of Marketing Science
14
Journal of marketing management : MM
13
Gabler Edition Wissenschaft
12
Journal of marketing
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Springer eBook Collection
12
Marketing intelligence & planning
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Cogent business & management
9
International marketing review
9
Journal of promotion management : JPM
9
Journal of retailing
9
Asia Pacific journal of marketing and logistics
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
The marketing review
8
Business horizons
7
Journal of promotion management : innovations in planning and applied research
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Europäische Hochschulschriften / 5
6
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International review on public and non-profit marketing
6
Journal of global marketing
6
Management research review
6
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ECONIS (ZBW)
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71
Redefining wine brand engagement through influencer marketing and ephemeral content
Ducman, Anca-Alexandra
- In:
Theoretical and applied economics : GAER review
31
(
2024
)
1/638
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014520526
Saved in:
72
Case 15: OREO X BLACKPINK : from black-white to BLACKPINK
Lim, Yee Wen
;
French, Juliana Angeline
;
Shafiullah Anis
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 205-217)
.
2024
Persistent link: https://www.econbiz.de/10014528181
Saved in:
73
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
Saved in:
74
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
75
B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos
;
Magni, Domitilla
;
Scuotto, Veronika
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
Saved in:
76
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
77
Reputation and advertising of collective brand members in the wine industry : the moderating role of market share
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
; …
- In:
Journal of wine economics
16
(
2021
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10012656822
Saved in:
78
Sustainability as a brand power factor in the women's and men's assessment
Wyrwisz, Joanna
;
Dziwulski, Jacek
- In:
European research studies
24
(
2021
)
2
,
pp. 357-367
Persistent link: https://www.econbiz.de/10012663920
Saved in:
79
(In)direct effects of customer-defined market orientation on brand loyalty through purchase intention and brand image : a parallel mediation approach
Khan, Naveed R.
;
Ul Abedin, Zain
;
Ghouri, Arsalan Mujahid
- In:
The Lahore journal of business
9
(
2020/2021
)
2
,
pp. 79-108
Persistent link: https://www.econbiz.de/10012628305
Saved in:
80
Lookalike targeting on others' journeys: brand versus performance marketing
Sudhir, K.
;
Lee, Seung Yoon
;
Roy, Subroto
-
2021
Persistent link: https://www.econbiz.de/10012629950
Saved in:
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