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~subject:"Marketing management"
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Search: subject_exact:"Relationship marketing"
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Marketing management
Relationship marketing
24,987
Beziehungsmarketing
24,902
Consumer behaviour
8,580
Konsumentenverhalten
8,579
Customer satisfaction
5,225
Kundenzufriedenheit
5,224
Service quality
3,790
Dienstleistungsqualität
3,789
Brand management
2,486
Markenführung
2,486
Deutschland
2,238
Germany
2,222
Theory
2,206
Theorie
2,204
Lieferantenmanagement
2,134
Supplier relationship management
2,134
Social Web
1,964
Social web
1,964
Markenimage
1,825
Marketingmanagement
1,823
Brand image
1,822
Electronic Commerce
1,646
E-commerce
1,597
Online-Marketing
1,511
Internet marketing
1,499
Kundenwert
1,436
Customer value
1,410
Customer integration
1,395
Kundenintegration
1,395
Vertrauen
1,329
Confidence
1,327
Einzelhandel
1,298
Retail trade
1,290
Brand
1,238
Markenartikel
1,223
Online retailing
1,191
Online-Handel
1,191
Customer service
1,106
Kundenservice
1,102
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Undetermined
562
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195
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1,211
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590
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975
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975
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228
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228
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113
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95
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80
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80
Collection of articles of several authors
63
Sammelwerk
63
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46
Working Paper
46
Aufsatzsammlung
45
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38
Fallstudie
38
Bibliografie enthalten
32
Bibliography included
32
Ratgeber
32
Guidebook
30
Handbook
28
Handbuch
28
Lehrbuch
26
Textbook
22
Konferenzschrift
15
Conference proceedings
10
Reprint
8
Conference paper
7
Konferenzbeitrag
7
Collection of articles written by one author
6
Sammlung
6
Festschrift
4
Glossar enthalten
4
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4
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2
CD-ROM, DVD
2
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1
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1
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1
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1
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1
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English
1,435
German
363
French
3
Polish
3
Czech
1
Romanian
1
Russian
1
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All
Bruhn, Manfred
17
Homburg, Christian
17
Kumar, V.
15
Terho, Harri
9
Grönroos, Christian
8
Verhoef, Peter C.
8
Bauer, Hans H.
7
Palmatier, Robert W.
7
Wilde, Klaus D.
7
Fink, Klaus-J.
6
Kleinaltenkamp, Michael
6
Knittel, Christopher R.
6
Neslin, Scott A.
6
Quach, Sara
6
Stango, Victor
6
Casidy, Riza
5
Finne, Åke
5
Gupta, Sunil
5
Hippner, Hajo
5
Hollensen, Svend
5
Krafft, Manfred
5
Ormrod, Robert P.
5
Payne, Adrian
5
Petersen, J. Andrew
5
Ratten, Vanessa
5
Schumann, Jan Hendrik
5
Sheth, Jagdish N.
5
Vrontis, Demetris
5
Bjerre, Mogens
4
Dannenberg, Holger
4
Donthu, Naveen
4
Ehrlich, Evelyn
4
Eisingerich, Andreas B
4
Fanelli, Duke
4
Gebhardt-Seele, Stephan
4
Günter, Bernd
4
Hennig-Thurau, Thorsten
4
Hougaard, Søren
4
Ko, Eunju
4
Ko, Wai Wai
4
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American Marketing Association
9
IGI Global
3
AMACOM
2
Erich-Schmidt-Verlag <Berlin>
2
Harvard Graduate School of Business Administration
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Chartered Institute of Marketing
1
Cranfield School of Management
1
Econometrisch Instituut <Rotterdam>
1
Fundacja Uniwersytetu Ekonomicznego w Krakowie
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Helmut-Schmidt-Universität
1
INSEAD
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
Münchener Marketing-Symposium <23, 1997, München>
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
RWTH Aachen
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Svenska Handelshögskolan <Helsinki>
1
SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
1
Universität Mannheim
1
Universität St. Gallen
1
Universität St. Gallen / Institut für Marketing
1
Universität Trier / Lehrstuhl für Marketing und Innovation
1
Uniwersytet Ekonomiczny w Krakowie / Faculty of Management
1
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
1
Wiley-VCH
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Wissenschaftliche Hochschule für Unternehmensführung
1
ebrary, Inc
1
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
46
Journal of business research : JBR
46
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
23
SpringerLink / Bücher
20
European journal of marketing : EJM
17
Journal of the Academy of Marketing Science
16
Business horizons
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing
10
Journal of marketing management : MM
10
The journal of product & brand management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Europäische Hochschulschriften / 5
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
Gabler Edition Wissenschaft
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
Springer eBook Collection / Business and Economics
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
6
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All
ECONIS (ZBW)
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1791
Strategic removal of switching costs for customers loyal to the rivals : why firms honor the rivals' repeat purchase coupons
Kim, Jeong-yoo
;
Koh, Dong-hee
- In:
Journal of economic theory and econometrics : journal …
1
(
1995
),
pp. 19-32
Persistent link: https://www.econbiz.de/10001560779
Saved in:
1792
Relationship marketing for competitive advantage : winning and keeping customers
Payne, Adrian
(
ed.
);
Christopher, Martin
(
ed.
); …
-
1995
Persistent link: https://www.econbiz.de/10013530687
Saved in:
1793
Produktivitätssteuerung in Marketing und Vertrieb
Homburg, Christian
-
1994
Persistent link: https://www.econbiz.de/10000922665
Saved in:
1794
What are your customers looking for?
Pelsmacker, Patrick de
-
1992
Persistent link: https://www.econbiz.de/10000879721
Saved in:
1795
Kids as customers : a handbook of marketing to children
MacNeal, James U.
-
1992
Persistent link: https://www.econbiz.de/10013501733
Saved in:
1796
Chinese perceptions of marketing and relationship building in the sale of machinery in China
MacGuinness, Norman
;
Campbell, Nigel C.
;
Leontiades, …
-
1989
Persistent link: https://www.econbiz.de/10000776197
Saved in:
1797
Airline marketing and management
Shaw, Stephen
-
1987
-
2. ed., repr.
Persistent link: https://www.econbiz.de/10000548568
Saved in:
1798
The relationship of strategic and marketing plans
Greenley, Gordon E.
- In:
European journal of operational research : EJOR
27
(
1986
)
1
,
pp. 17-24
Persistent link: https://www.econbiz.de/10003563293
Saved in:
1799
Marketing information systems
Mayros, Van
;
Werner, Michael
-
1982
Persistent link: https://www.econbiz.de/10000053088
Saved in:
1800
Marketing and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
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