//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing theory"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundenakquise"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
Customer acquisition
84
Kundengewinnung
84
Beziehungsmarketing
44
Relationship marketing
44
USA
13
United States
13
Consumer behaviour
12
Customer value
12
Konsumentenverhalten
12
Kundenwert
12
Customer satisfaction
9
Deutschland
9
Germany
9
Kundenzufriedenheit
9
Marketing management
8
Marketingmanagement
8
customer acquisition
7
E-commerce
6
Electronic Commerce
6
Internet marketing
6
Online-Marketing
6
Takeover
6
Theorie
6
Theory
6
Übernahme
6
Customer retention
5
Dienstleistungsqualität
5
Salespeople
5
Service quality
5
Verkaufspersonal
5
Bank marketing
4
Bankmarketing
4
Customer integration
4
Kundenintegration
4
Marketingtheorie
4
Online retailing
4
Online-Handel
4
Selling
4
Social Web
4
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
4
Hochschulschrift
1
Thesis
1
Language
All
English
4
Author
All
Hanssens, Dominique M.
2
Villanueva, Julian
2
Yoo, Shijin
2
Davis, Lenita M.
1
Heitmann, Mark
1
Lehmann, Donald R.
1
Lemon, Katherine N.
1
Neslin, Scott A.
1
Stahl, Florian
1
Tokman, Mert
1
more ...
less ...
Published in...
All
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of retailing
1
MSI reports : working paper series
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
2
The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth
Villanueva, Julian
;
Yoo, Shijin
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10003696861
Saved in:
3
The WOW factor: creating value through win-back offers to reacquire lost customers
Tokman, Mert
;
Davis, Lenita M.
;
Lemon, Katherine N.
- In:
Journal of retailing
83
(
2007
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003438214
Saved in:
4
The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity : report No. 06-119
Villanueva, Julian
;
Yoo, Shijin
;
Hanssens, Dominique M.
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 93-108
Persistent link: https://www.econbiz.de/10003393791
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->