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~subject:"Marketing theory"
~type_genre:"Collection of articles of several authors"
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Marketing theory
Marketing
1,263
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320
Germany
311
Marketingmanagement
200
Marketing management
189
Theorie
180
Theory
180
Management
134
Consumer behaviour
128
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128
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106
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106
Marketingtheorie
81
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75
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73
USA
69
United States
68
Beziehungsmarketing
66
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65
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65
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57
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56
Russia
54
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54
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52
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52
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48
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48
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47
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45
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45
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43
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42
Verbraucherverhalten
39
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38
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37
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37
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36
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36
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77
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2
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Collection of articles of several authors
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250
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122
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112
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79
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53
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32
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26
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25
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22
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13
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13
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12
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9
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9
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9
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8
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8
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7
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5
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5
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5
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5
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4
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3
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3
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3
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2
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English
64
German
9
Polish
6
Russian
1
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Pilarczyk, Bogna
4
Sheth, Jagdish N.
4
Betts-Outland, Harriette
2
Freiling, Jörg
2
Kollmann, Tobias
2
Mazurek-Łopacińska, Krystyna
2
Robson, Julie
2
Wa´skowski, Zygmunt
2
Zaltman, Gerald
2
Ali, Abdul
1
Ashraf, Samreen
1
Banasiak, Andrzej
1
Bauer, András
1
Belk, Russell W.
1
Benkenstein, Martin
1
Benton, Raymond
1
Berghoff, Hartmut
1
Berács, József
1
Bijmolt, Tammo H. A.
1
Brady, Michael K.
1
Breyer-Mayländer, Thomas
1
Brownlie, Douglas T.
1
Cayla, Julien
1
Coates, Nigel
1
Covin, Jeffrey G.
1
Cron, William L.
1
Darroch, Jenny
1
Day, George S.
1
Deshpandé, Rohit
1
Dholakia, Nikhilesh
1
Dholakia, Nikhilkesh
1
Diamantopoulos, Adamantios
1
Djafarova, Elmira
1
Doherty, Anne Marie
1
Eggers, Fabian
1
Evans, Kenneth R.
1
Fisk, George
1
Frazier, Gary L.
1
Fritz, Wolfgang
1
Garrett, Dennis E.
1
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American Marketing Association
9
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
European Marketing Academy
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Inštitut za Marketing <Maribor>
1
Macromarketing Seminar <4, 1979, Boulder, Colo.>
1
Marketing Science Institute <Cambridge, Mass.>
1
Society for Marketing Advances
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Tūran Universitetí
1
University of Colorado Boulder / Business Research Division
1
Universität Dortmund / Lehrstuhl für Marketing
1
Warwick Business School
1
Winter Educators' Conference <2002, Austin, Tex.>
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
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Journal of marketing management : MM
4
Legends in marketing
3
Marketing intelligence & planning
3
Proceedings series / American Marketing Association
3
Zeszyty naukowe
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The journal of business & industrial marketing
2
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
2
Acta Universitatis Lodziensis / Folia oeconomica
1
Advances in business marketing and purchasing
1
Approaches to semiotics
1
Developments in marketing science: Proceedings of the Academy of Marketing Science
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International series in operations research & management science
1
International series in quantitative marketing
1
Journal of financial services marketing : JFSM
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Lecture notes in economics and mathematical systems : LNEMS
1
Management science - theory and applications
1
Prace naukowe Akademii Ekonomicznej Imienia Oskara Langego / Zarza̜dzanie i marketing
1
Prace naukowe Akademii Ekonomicznej Imienia Oskara Langego we Wrocławiu
1
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
1
Research in marketing / Supplement : an annual compilation of research
1
Review of marketing science
1
Routledge companions
1
SAGE library in marketing
1
Schriftenreihe des Lehrstuhls für Marketing, Universität Dortmund / Sonderausgabe
1
Studenteninitiative
1
Transition, competitiveness and economic growth
1
World Scientific - Now Publishers series in business
1
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ECONIS (ZBW)
79
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Special issue: entrepreneurship and macromarketing
Morrish, Sussie C.
(
ed.
);
Eggers, Fabian
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012159095
Saved in:
2
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
3
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
4
Advanced methods for modeling markets
Leeflang, Peter
(
ed.
);
Wieringa, Jaap E.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011660853
Saved in:
5
Special issue: theory and practice in marketing
2017
Persistent link: https://www.econbiz.de/10011697504
Saved in:
6
Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
Saved in:
7
Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Stieler, Maximilian
(
ed.
)
-
Academy of Marketing Science / Annual Conference <2016, …
-
2017
Persistent link: https://www.econbiz.de/10011597420
Saved in:
8
Special issue: Religion and macromarketing
Benton, Raymond
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011623763
Saved in:
9
Special issue: Academy of Marketing Conference 2015
Robson, Julie
(
ed.
);
Waite, Kathryn
(
ed.
); …
-
Academy of Marketing / Conference <48., 2015, Limerick, …
-
2016
Persistent link: https://www.econbiz.de/10011537453
Saved in:
10
Special issue: Academy of Marketing Annual Conference 2015 : the magic of Marketing
O'Malley, Lisa
(
ed.
);
Lichrou, Maria
(
ed.
); …
-
Academy of Marketing / Conference <48., 2015, Limerick, …
-
2016
Persistent link: https://www.econbiz.de/10011595539
Saved in:
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