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~subject:"Marketing theory"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Konferenzschrift"
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Kundenwert
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Value creation in the market ecosystem : a Service-Dominant logic perspective
Katsifaraki, Georgia
-
Panepistēmio Kypru / Department of Economics
-
2018
Persistent link: https://www.econbiz.de/10012041746
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2
Back to the future: Using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
Krey, Nina
(
ed.
);
Rossi, Patricia
(
ed.
)
-
Academy of Marketing Science / Annual Conference <2017, …
;
…
-
2018
Persistent link: https://www.econbiz.de/10011735442
Saved in:
3
Customer value from a customer perspective : a comprehensive review
Graf, Albert
;
Maas, Peter
-
2008
Persistent link: https://www.econbiz.de/10003903310
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