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~subject:"Marketingmanagement"
~subject:"Relationship marketing"
~type_genre:"Fallstudie"
~type_genre:"Festschrift"
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Marketingmanagement
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Deutschland
3,212
Germany
3,156
Strategisches Management
1,416
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1,279
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1,270
Organisatorischer Wandel
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585
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531
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Bruhn, Manfred
16
Sheth, Jagdish N.
12
Kumar, V.
11
Bieger, Thomas
7
Homburg, Christian
7
Meffert, Heribert
7
Backhaus, Klaus
6
Foroudi, Pantea
6
Kotler, Philip
6
Smith, Alan D.
6
Hollensen, Svend
5
Piercy, Nigel
5
Töpfer, Armin
5
Adhikari, Atanu
4
Ahlert, Dieter
4
Armstrong, Gary
4
Foroudi, Mohammad Mahdi
4
Kreutzer, Ralf T.
4
Opresnik, Marc Oliver
4
Tesar, George
4
Tomczak, Torsten
4
Wagner, Udo
4
Balmer, John M. T.
3
Belz, Christian
3
Bertini, Marco
3
Blythe, Jim
3
Carù, Antonella
3
Ceyp, Michael H.
3
Georgi, Dominik
3
Jin, Zhongqi
3
Keller, Kevin Lane
3
Kerin, Roger A.
3
Mainela, Tuija
3
Mattmüller, Roland
3
Pepels, Werner
3
Peterson, Robert A.
3
Quelch, John A.
3
Reichwald, Ralf
3
Saunders, John A.
3
Schneider, Helmut
3
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Springer Fachmedien Wiesbaden
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Akademische Marketinggesellschaft
2
Haupt Verlag
2
Universität Wien / Lehrstuhl für Marketing
2
Access Marketing Management e.V.
1
Akademische Verlagsgemeinschaft München
1
Books on Demand GmbH <Norderstedt>
1
Campus Verlag
1
Chartered Institute of Public Relations
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <16, 2008, Wien>
1
DePaul University / College of Commerce
1
Deutsche Marketing-Vereinigung
1
Deutsche Verkehrswissenschaftliche Gesellschaft
1
Deutschland / Bundesministerium für Verkehr, Bau- und Wohnungswesen
1
Erich-Schmidt-Verlag <Berlin>
1
Europäische Agentur für Sicherheit und Gesundheitsschutz am Arbeitsplatz
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
FernUniversität in Hagen
1
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
1
G H S Göttinger Handelswissenschaftliche Schriften e.V.
1
George Routledge & Sons <London>
1
Haufe-Lexware GmbH & Co. KG
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
Institut für Marketing <Münster, Westfalen>
1
Institut für Social Marketing <Stuttgart>
1
Josef Eul Verlag GmbH
1
Marketing-Symposium <1995, Haigerloch>
1
Münsteraner Marketing-Symposium Marktorientierte Führung im Umbruch - Neue Herausforderungen an das Marketing <4, 1994>
1
NWB Verlag
1
Pearson Deutschland GmbH
1
Pearson Studium
1
RWTH Aachen
1
Rheinwerk Verlag
1
Springer-Verlag GmbH
1
Technologie-Orientierte Besuchs- und Informationsprogramme
1
Technologieorientiertes Besuchs- und Informationsprogramm
1
UVK Verlag
1
Uni-Taschenbücher GmbH
1
Universität Hohenheim / Lehrstuhl für Absatzwirtschaft
1
Universität St. Gallen / Institut für Marketing
1
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Gabler Edition Wissenschaft
12
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
11
Legends in marketing
11
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
8
Building corporate identity, image and reputation in the digital era
8
Harvard business review : HBR
8
The journal of business & industrial marketing
8
Case studies on MNCs in India
6
Cases on innovations in educational marketing : transnational and technological strategies
6
Entrepreneurship marketing : principles and practice of SME marketing
6
European journal of marketing : EJM
6
Journal of marketing management : MM
6
Marketing intelligence & planning
6
Customer-centric marketing strategies : tools for building organizational performance
5
Gabler Research
5
HMD : Praxis der Wirtschaftsinformatik
5
Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
5
Market orientation : transforming food and agribusiness around the customer
5
Social Branding : Strategien - Praxisbeispiele - Perspektiven
5
The journal of brand management : an international journal
5
Always learning
4
Journal of marketing communications
4
Management decision : MD
4
Marketing von Solutions : innovative Ansätze und Best Practices
4
The marketing review
4
wi - Wirtschaft
4
Berichte aus der Betriebswirtschaft
3
Digital and social media marketing : a results-driven approach
3
Europäische Hochschulschriften / 5
3
Global business and organizational excellence : a review of research & best practices
3
Harvard-Business-Manager : das Wissen der Besten
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic customer relationship management : IJECRM
3
International journal of quality and service sciences
3
International journal of services and operations management
3
International journal of technology marketing : IJTMkt
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
3
Journal of targeting, measurement and analysis for marketing
3
Lehrbuch
3
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ECONIS (ZBW)
893
USB Cologne (EcoSocSci)
9
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902
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1
Customer
knowledge
management
: improving customer relationship through
knowledge
application
Wilde, Silvio
-
2011
Persistent link: https://www.econbiz.de/10008823071
Saved in:
2
Applying
knowledge
management
to project marketing in a demanding technology transfer project : convincing the industrial customer over the
knowledge
gap
Lehtimäki, Tuula
;
Simula, Henry
;
Salo, Jari
- In:
Industrial marketing management : the international …
38
(
2009
)
2
,
pp. 228-236
Persistent link: https://www.econbiz.de/10003848028
Saved in:
3
Knowledge
-driven customer support services : a socio-engineering approach
Aviv, Itzhak
;
Levy, Meira
;
Hadar, Irit
- In:
Customer relationship management and the social and …
,
(pp. 23-38)
.
2012
Persistent link: https://www.econbiz.de/10009377135
Saved in:
4
Kundenwissen für Forschung und Entwicklung in der Automobilindustrie : Fallstudie und Modellentwicklung zum Wissen von und über Kunden
Heiss, Silke F.
-
2009
Persistent link: https://www.econbiz.de/10008702976
Saved in:
5
Inter-firm market orientation as antecedent of
knowledge
transfer, innovation and value creation in networks
Cambra-Fierro, Jesús
;
Florin, Juan M.
;
Perez, Lourdes
; …
- In:
Management decision : MD
49
(
2011
)
3
,
pp. 444-467
Persistent link: https://www.econbiz.de/10009155509
Saved in:
6
Wissensintegration und -koordination : Schlüsselkompetenzen wissensintensiver Dienstleistungsunternehmen ; ein Zwischenbericht aus Verbundprojekt SIAM "Strategien, Instrumente und...
Hermann, Sibylle
(
ed.
)
-
2002
Persistent link: https://www.econbiz.de/10001724858
Saved in:
7
Social network analysis : a pharmaceutical sales and marketing application
Jackson, Molly
;
Wise, Doug
;
Norton, Myra
- In:
Knowledge management handbook : collaboration and …
,
(pp. 151-167)
.
2012
Persistent link: https://www.econbiz.de/10009582601
Saved in:
8
Customer relationship
management
: a look at incentive programmes and their usefulness in selected service firms
Smith, Alan D.
- In:
International journal of business innovation and research
3
(
2009
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10003808784
Saved in:
9
There is more to market learning than gathering good information : the role of shared team values in radical product definition
Berchicci, Luca
;
Tucci, Christopher L.
- In:
The journal of product innovation management : an …
27
(
2010
)
7
,
pp. 972-990
Persistent link: https://www.econbiz.de/10008736814
Saved in:
10
Conceptualising sensory brand experience : using review of
knowledge
fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
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