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~subject:"Marketingmanagement"
~subject:"Service management"
~subject:"Value co-creation"
~type_genre:"Book section"
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Marketingmanagement
Service management
Value co-creation
Kundenintegration
696
Customer integration
695
Innovation management
173
Innovationsmanagement
173
Beziehungsmarketing
147
Relationship marketing
147
Social Web
141
Social web
141
Innovation
90
Betriebliche Wertschöpfung
78
Value creation
78
New product development
64
Produktentwicklung
64
Consumer behaviour
57
Konsumentenverhalten
57
Deutschland
55
Germany
55
Open Innovation
48
Open innovation
47
Internet marketing
46
Online-Marketing
46
Theorie
44
Theory
44
Brand management
37
Markenführung
37
Dienstleistungsmanagement
28
USA
27
United States
27
Product design
25
Produktgestaltung
25
Dienstleistung
24
Lieferantenmanagement
24
Services
24
Supplier relationship management
24
E-commerce
23
Electronic Commerce
23
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22
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22
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52
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417
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52
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11
Case study
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Fallstudie
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Hochschulschrift
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11
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7
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28
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Bruhn, Manfred
2
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Kurzmann, Heike
2
Reinecke, Sven
2
Sydow, Jörg
2
Windeler, Arnold
2
Amshoff, Bernhard
1
Athanasula-Reppa, Anastasia
1
Bartilla, Katrin
1
Benkenstein, Martin
1
Bergmann, Gustav
1
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1
Borghini, Stefania
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1
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1
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1
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1
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1
Daskou, Sofia
1
Daub, Jürgen
1
Demirkan, Haluk
1
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1
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1
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1
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1
Estevão, Maria-José
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1
Freiling, Jörg
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García G., María J.
1
Gouthier, Matthias H. J.
1
Gustafsson, Anders
1
Günter, Bernd
1
Hadwich, Karsten
1
Haug, Kathrin
1
Head, Gabriela
1
Hernández G., Gilberto J.
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Kundenintegration : Forum Dienstleistungsmanagement
7
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
4
Handbook of research on customer engagement
3
Management internationaler Dienstleistungen mit 3K : Konfiguration - Koordination - Kundenintegration
3
Strategic market creation : a new perspective on marketing and innovation management
3
Service Value als Werttreiber : Konzepte, Messung und Steuerung
2
Advances in services marketing
1
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Branding and sustainable competitive advantage : building virtual presence
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Corporate Governance, Sustainability, and Information Systems in the Aviation Sector, Volume I
1
Customer engagement : contemporary issues and challenges
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Dienstleistungen im Gesundheitssektor : Produktivität, Arbeit und Management
1
Dienstleistungsnetzwerke
1
Dienstleistungsökonomie : Beiträge zu einer theoretischen Fundierung
1
E-retailing challenges and opportunities in the global marketplace
1
Engaging consumers through branded entertainment and convergent media
1
Handbook of innovation in public services
1
Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
1
Management, Prozessgestaltung, Kundenperspektive
1
Managing organizational ecologies : space, management and organization
1
Marketing im gesellschaftlichen Dialog
1
Marketing management : a cultural perspective
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Neue Entwicklungen im Dienstleistungsmarketing : [Vorträge des 8. Dienstleistungsmarketing-Workshops, der im Februar 2001 an der Universität Innsbruck veranstaltet wurde]
1
New perspectives on critical marketing and consumer society
1
Organizational knowledge facilitation through communities of practice and emerging markets
1
Professionelles Sales & Service Management : Vorsprung durch konsequente Kundenorientierung
1
Service systems science
1
Social media in strategic management
1
Supply Chain Risk and Innovation Management in "The Next Normal" : Proceedings of the 15th International Conference on Operations and Supply Chain Management
1
WEB 2.0 : Hype oder Substanz?
1
Web-Exzellenz im E-Commerce : Innovation und Transformation im Handel
1
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ECONIS (ZBW)
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1
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
2
Sporting resilience during Covid-19 : the value co-creation process on sport live-streaming platforms
Liu, Haoyu
;
Tan, Kim Hua
;
Pawar, Kulwant
;
Zhang, Sining
- In:
Supply Chain Risk and Innovation Management in "The …
,
(pp. 62-71)
.
2022
Persistent link: https://www.econbiz.de/10013273617
Saved in:
3
Value co-creation in airline ecosystem : framework integrating sustainability and dart model
Polat, Inci
- In:
Corporate Governance, Sustainability, and Information …
,
(pp. 37-51)
.
2022
Persistent link: https://www.econbiz.de/10013440326
Saved in:
4
The customer engagement journey : establishing propositions
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
New perspectives on critical marketing and consumer society
,
(pp. 89-100)
.
2021
Persistent link: https://www.econbiz.de/10012497298
Saved in:
5
Customer engagement and marketing practice
Kumar, V.
- In:
Handbook of research on customer engagement
,
(pp. 4-19)
.
2019
Persistent link: https://www.econbiz.de/10013163341
Saved in:
6
Review of engagement drivers for an instrument to measure customer engagement marketing strategy
Vivek, Shiri
;
Kazanis, Cynthia
;
Jain, Ingita
- In:
Handbook of research on customer engagement
,
(pp. 271-290)
.
2019
Persistent link: https://www.econbiz.de/10013163389
Saved in:
7
Customer engagement and organizational performance: a service-dominant logic perspective
Leckie, Civilai
;
Nyadzayo, Munyaradzi W.
;
Johnson, Lester W.
- In:
Handbook of research on customer engagement
,
(pp. 311-328)
.
2019
Persistent link: https://www.econbiz.de/10013163393
Saved in:
8
Desperately seeking customer engagement : the five-sources model of brand value on social media
Piven, Inna P.
;
Breazeale, Michael
- In:
Analyzing the strategic role of social networking in …
,
(pp. 283-313)
.
2017
Persistent link: https://www.econbiz.de/10011531130
Saved in:
9
Customer engagement with a service offering : a framework for complex services
Ng, Sylvia
;
Plewa, Carolin
;
Sweeney, Jillian C.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 193-210)
.
2016
Persistent link: https://www.econbiz.de/10011430762
Saved in:
10
Logistics, marketing and knowledge management in the community of consumers
Hernández R., José Gilberto
;
García G., María J.
; …
- In:
Organizational knowledge facilitation through …
,
(pp. 242-267)
.
2016
Persistent link: https://www.econbiz.de/10011498117
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