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~subject:"Marketingmanagement"
~subject:"Social web"
~type:"article"
~type_genre:"Book section"
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Marketingmanagement
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3,347
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580
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468
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467
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How to succeed in the digital age : strategies from 17 top managers
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Customer relationship management in electronic markets
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Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Contemporary issues in social media marketing
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Customer relationship management and the social and semantic web : enabling cliens conexus
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Customer-centric marketing strategies : tools for building organizational performance
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Developing digital marketing : relationship perspectives
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
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Social-Media-Handbuch : Theorien, Methoden, Modelle
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Strategic customer relationship management in the age of social media
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Computer-mediated marketing strategies : social media and online brand communities
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Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
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Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
3
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
3
Future-focused strategic marketing
3
Handbook of relationship marketing
3
Handbook of research on customer engagement
3
Handbook of research on customer equity in marketing
3
Handbook of social media management : value chain and business models in changing media markets
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Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
3
Kellogg on marketing
3
Marketing in kleinen und mittleren Unternehmen
3
Organizations and social networking : utilizing social media to engage consumers
3
Strategic market creation : a new perspective on marketing and innovation management
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Strategic uses of social media for improved customer retention
3
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Aktuelle Instrumente der Marketingpraxis : Relationship Marketing, Social-Media im Kundenservice, Cross-Selling, Ingredient Branding, Corporate Identity
2
Cases on consumer-centric marketing management
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Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
2
Customer Management : Vertriebs- und Servicekonzepte der Zukunft
2
Customer retention in the automotive industry : quality, satisfaction and loyalty
2
Digital Business in Africa : Social Media and Related Technologies
2
Digital and social media marketing : a results-driven approach
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ECONIS (ZBW)
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Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
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2
Digital marketing and customer experience strategy : leveraging digital channels for marketing and customer engagement
Cevher, Muhammed Fatih
- In:
Trends, challenges, and practices in contemporary …
,
(pp. 149-167)
.
2024
Persistent link: https://www.econbiz.de/10014487585
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3
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
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4
The effects of artificial intelligence (AI) on marketing
Joaquim, Ana Filipa Vieira Lopes
- In:
Complex AI dynamics and interactions in management
,
(pp. 209-228)
.
2024
Persistent link: https://www.econbiz.de/10014519498
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The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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6
Dual perspectives on the role of market
orientation
in new product development
Johnson, Jean L.
;
Mariadoss, Babu John
- In:
Future-focused strategic marketing
,
(pp. 3-41)
.
2019
Persistent link: https://www.econbiz.de/10012165318
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7
Customer relationship management : review of technology impact and use cases
Yerpude, Samir
;
Rautela, Sonica
- In:
Digital transformation, strategic resilience, cyber …
,
(pp. 87-99)
.
2023
Persistent link: https://www.econbiz.de/10014428103
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8
Deconstructing the role of consumer engagement within social media
Kumar, Anaya
;
Shirish, Anuragini
- In:
Management and marketing for improved retail …
,
(pp. 320-340)
.
2023
Persistent link: https://www.econbiz.de/10014366623
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9
Retrospective of the MCP-CE Conference in the period of 2004-2020
Anišić, Zoran
;
Suzić, Nikola
;
Medić, Nenad
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 313-334)
.
2023
Persistent link: https://www.econbiz.de/10014322034
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Role of beaconing marketing in improving customer buying experience
Taneja, Sanjay
;
Sharma, Vivek
- In:
Enhancing customer engagement through location-based …
,
(pp. 176-184)
.
2023
Persistent link: https://www.econbiz.de/10014281914
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