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Märkte im Dialog : die Messen der dritten Generation
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Trade show management : planning, implementing and controlling of trade shows, conventions and events
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Dimensionen der Logistik : Funktionen, Institutionen und Handlungsebenen
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European journal of international management : EJIM
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Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
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ECONIS (ZBW)
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1
Driving participation and investment in B2B trade shows : the organizer view
Mora Cortez, Roberto
;
Johnston, Wesley J.
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1092-1105
Persistent link: https://www.econbiz.de/10013169501
Saved in:
2
Examination in B2B trade show : the effects of competitive intelligence and the information management system on the exhibitor's marketing strategy
Silva, Pedro Mendonça
- In:
Journal of marketing analytics : JMA
9
(
2021
)
3
,
pp. 228-241
Persistent link: https://www.econbiz.de/10012614796
Saved in:
3
Exporting-Key Considerations For International Business Growth : Products, Communication, Brands, Trade Shows, Channels, Culture, and Cash!
Houlier, Laurent
-
2020
Cover -- Title Page -- Copyright -- Abstract -- Contents -- Acknowledgments -- Endorsements -- Foreword -- Preface -- Chapter 1: Products and Services: Adapting for Export Markets -- Chapter 2: Intellectual Property (IP): Protecting and Leveraging Brands -- Chapter 3: Communication: Bridging...
Persistent link: https://www.econbiz.de/10012691547
Saved in:
4
Disconnect in trade show staffing : a comparison of exhibitor emphasis and attendee preferences
Haon, Christophe
;
Sego, Trina
;
Drapeau, Nancy
;
Sarin, …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 581-595
Persistent link: https://www.econbiz.de/10012422362
Saved in:
5
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
6
Economic geography and industrial marketing views on trade shows : collective marketing and knowledge circulation
Rinallo, Diego
;
Bathelt, Harald
;
Golfetto, Francesca
- In:
Industrial marketing management : the international …
61
(
2017
),
pp. 93-103
Persistent link: https://www.econbiz.de/10011704321
Saved in:
7
IT usage for enhancing trade show performance : evidence from the aviation services
Singh, Jaywant
;
Shukla, Paurav
;
Kalafatis, Stavros P.
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 398-408
Persistent link: https://www.econbiz.de/10011662271
Saved in:
8
Macroeconomic impact on trade show goals
Adams, Russell
;
Coyle, Tom
;
Downey, Clara
;
Lovett, Marvin
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 710-721
Persistent link: https://www.econbiz.de/10011692496
Saved in:
9
Top management attention to trade shows and firm performance : a relationship marketing perspective
Brown, Brian P.
;
Mohan, Mayoor
;
Boyd, D. Eric
- In:
Journal of business research : JBR
81
(
2017
),
pp. 40-50
Persistent link: https://www.econbiz.de/10011771580
Saved in:
10
The impact of the exhibitor's cultural context on the use of forms of communication in the management process of the exhibitor's participation in fairs
Proszowska, Anita
- In:
Challenges related to new segments and market trends
,
(pp. 27-37)
.
2016
Persistent link: https://www.econbiz.de/10011666519
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