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~subject:"Marketingmanagement"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
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Marketingmanagement
Luxury goods
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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Emerging research on Islamic marketing and tourism in the global economy
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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Fashion branding and communication : core strategies of European luxury brands
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Flagship marketing : concepts and places
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Handbook of research on IoT, digital transformation, and the future of global marketing
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 2
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
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Innovative Wirtschaftskommunikation : interdisziplinäre Problemlösungen für die Wirtschaft
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Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
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Proceedings of the 5th International Conference on Economic Management and Green Development
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Sustainable Luxury : An International Perspective
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1
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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2
Metaverse and brand : a futuristic approach of digital marketing strategy for luxury brand - India's hidesign
Sahdev, Supriya Lamba
;
Krishnan, Chitra
- In:
New business frontiers in the metaverse
,
(pp. 91-99)
.
2024
Persistent link: https://www.econbiz.de/10014580626
Saved in:
3
How can luxury fashion brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
Saved in:
4
The rise of virtual representation of fashion in marketing practices : how it can encourage sustainable luxury fashion consumption
Zhou, Shuang
;
Baek, Eunsoo
;
Jang, Juyeun
- In:
Sustainable Luxury : An International Perspective
,
(pp. 217-292)
.
2022
Persistent link: https://www.econbiz.de/10013362686
Saved in:
5
The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
Saved in:
6
Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
Saved in:
7
When luxury vinous-concept hotel meets premium wine brands : an exploratory study on co-branding
Ferraz, Lisa Freitas
;
Nobre, Helena
;
Barbosa, Belem
-
2021
Persistent link: https://www.econbiz.de/10013283738
Saved in:
8
Digital marketing and digital retail strategies in the luxury sector : critical factors and opportunities
Colella, Giuseppe
;
Amatulli, Cesare
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 112-129)
.
2021
Persistent link: https://www.econbiz.de/10012816047
Saved in:
9
How to ensure an ideal omnichannel client experience with key performance indicators : focus on personal luxury goods
Larraufie, Anne-Flore Maman
;
Gouriou, Lucile Arsov
; …
- In:
Competitive drivers for improving future business …
,
(pp. 83-113)
.
2021
Persistent link: https://www.econbiz.de/10012533579
Saved in:
10
Determinants of successful luxury brand management in turbulent times
Klarmann, Christiane
-
2014
Persistent link: https://www.econbiz.de/10010374692
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