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~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Messebeteiligung"
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Marketingmanagement
Messebeteiligung
48
Trade fair participation
48
Messe
25
Trade fair
25
Marketing management
16
Deutschland
9
Germany
9
Lieferantenmanagement
9
Supplier relationship management
9
B-to-B-Marketing
7
Business-to-business marketing
7
Consumer behaviour
5
Event sector
5
Konsumentenverhalten
5
Trade shows
5
Veranstaltungswirtschaft
5
Beziehungsmarketing
3
Erfolgsfaktor
3
Exhibition
3
Messemarketing
3
Performance measurement
3
Performance-Messung
3
Relationship marketing
3
Success factor
3
USA
3
United States
3
Advertising effects
2
B2B marketing
2
China
2
Destination management
2
Destinationsmanagement
2
East Germany
2
Event-Marketing
2
Events
2
Firm performance
2
Internet marketing
2
Kommunikation
2
Online-Marketing
2
Ostdeutschland
2
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Article
13
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3
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Aufsatz in Zeitschrift
Aufsatzsammlung
Collection of articles of several authors
Article in journal
14
Aufsatz im Buch
8
Book section
8
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3
Bibliography included
3
Guidebook
3
Hochschulschrift
3
Ratgeber
3
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3
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2
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English
14
German
2
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Bettis-Outland, Harriette
3
Johnston, Wesley J.
2
Adams, Russell
1
Baaken, Thomas
1
Bernard, Florian
1
Blythe, Jim
1
Borders, Aberdeen Leila
1
Chen, Yen-chun
1
Coyle, Tom
1
Cromartie, Jane S.
1
Downey, Clara
1
Drapeau, Nancy
1
Evans, Kenneth R.
1
Gopalakrishna, Srinath
1
Haon, Christophe
1
Kirchgeorg, Manfred
1
Kumar, Subodha
1
Kästner, Evelyn
1
L .Srividhya
1
Lawrence, Justin M.
1
Li, Ling-yee
1
Li, Po-chien
1
Lovett, Marvin
1
Malthouse, Edward C.
1
Mookerjee, Radha
1
Mookerjee, Vijay S.
1
Ravi Shankar C
1
Sarin, Shikhar
1
Sego, Trina
1
Skallerud, Kåre
1
Springer, Christiane
1
Tafesse, Wondwesen
1
Wilson, R. Dale
1
Wood, Charles M.
1
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The journal of business & industrial marketing
9
Industrial marketing management : the international journal for industrial and high-tech firms
2
European journal of marketing : EJM
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Interfaces : the INFORMS journal on the practice of operations research
1
Messewissen für Profis : eine Buchreihe der Akademie Messe Frankfurt
1
Technological economics
1
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ECONIS (ZBW)
16
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16
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Date (oldest first)
1
Disconnect in trade show staffing : a comparison of exhibitor emphasis and attendee preferences
Haon, Christophe
;
Sego, Trina
;
Drapeau, Nancy
;
Sarin, …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 581-595
Persistent link: https://www.econbiz.de/10012422362
Saved in:
2
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
3
Macroeconomic impact on trade show goals
Adams, Russell
;
Coyle, Tom
;
Downey, Clara
;
Lovett, Marvin
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 710-721
Persistent link: https://www.econbiz.de/10011692496
Saved in:
4
Understanding how resource deployment strategies influence trade show organizers' performance effectiveness
Tafesse, Wondwesen
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1009-1025
Persistent link: https://www.econbiz.de/10010388099
Saved in:
5
Overall performance of exhibitors at tradeshow : visitors perspective
Ravi Shankar C
;
L .Srividhya
- In:
GITAM journal of management : a quarterly publication …
12
(
2014
)
1
,
pp. 105-118
Persistent link: https://www.econbiz.de/10011287765
Saved in:
6
To show or not show : using user profiling to manage internet advertisement campaigns at Chitika
Mookerjee, Radha
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Interfaces : the INFORMS journal on the practice of …
42
(
2012
)
5
,
pp. 449-464
Persistent link: https://www.econbiz.de/10009661444
Saved in:
7
Using trade show information to enhance company success : an empirical investigation
Bettis-Outland, Harriette
;
Johnston, Wesley J.
;
Wilson, …
- In:
The journal of business & industrial marketing
27
(
2012
)
5
,
pp. 384-391
Persistent link: https://www.econbiz.de/10009665561
Saved in:
8
Resource commitment behaviour of industrial exhibitors : an exploratory study
Li, Po-chien
;
Evans, Kenneth R.
;
Chen, Yen-chun
;
Wood, …
- In:
The journal of business & industrial marketing
26
(
2011
)
6
,
pp. 430-442
Persistent link: https://www.econbiz.de/10009272347
Saved in:
9
Trade fairs as communication : a new model
Blythe, Jim
- In:
The journal of business & industrial marketing
25
(
2010
)
1/2
,
pp. 57-62
Persistent link: https://www.econbiz.de/10003943112
Saved in:
10
Objectives for successfully participating in trade shows
Kirchgeorg, Manfred
;
Springer, Christiane
;
Kästner, Evelyn
- In:
The journal of business & industrial marketing
25
(
2010
)
1/2
,
pp. 63-72
Persistent link: https://www.econbiz.de/10003943114
Saved in:
1
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