//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingmanagement"
~type_genre:"Handbuch"
~type_genre:"Konferenzbeitrag"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"IMPLEMENTATION"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Marketing management
739
Marketing
220
Deutschland
179
Germany
178
Theorie
116
Theory
116
Implementation
106
Consumer behaviour
95
Konsumentenverhalten
95
Beziehungsmarketing
81
Relationship marketing
81
Einführung
73
USA
65
United States
65
Strategisches Management
61
Marktforschung
56
Welt
55
World
55
Market research
54
Marketingtheorie
51
Brand management
49
Markenführung
49
Marketing theory
49
Unternehmen
49
Online-Marketing
47
Management
44
Internet marketing
43
Lieferantenmanagement
42
Strategic management
42
Supplier relationship management
42
Innovationsmanagement
41
Innovation management
37
Werbung
37
Innovation
35
International marketing
35
Internationales Marketing
35
Public relations
35
Öffentlichkeitsarbeit
35
Advertising
33
more ...
less ...
Online availability
All
Undetermined
67
Free
12
Type of publication
All
Book / Working Paper
654
Article
85
Type of publication (narrower categories)
All
Handbuch
Konferenzbeitrag
Sammelwerk
Article in journal
7,162
Aufsatz in Zeitschrift
7,162
Aufsatz im Buch
2,198
Book section
2,198
Hochschulschrift
1,085
Graue Literatur
1,044
Non-commercial literature
1,044
Thesis
925
Lehrbuch
688
Collection of articles of several authors
645
Textbook
590
Bibliografie enthalten
525
Bibliography included
525
Arbeitspapier
463
Working Paper
463
Case study
432
Fallstudie
432
Aufsatzsammlung
332
Konferenzschrift
185
Ratgeber
175
Guidebook
166
Conference proceedings
132
Reprint
117
Glossar enthalten
98
Glossary included
98
Handbook
79
Conference paper
62
Collection of articles written by one author
39
Sammlung
39
Fallstudiensammlung
36
Amtsdruckschrift
31
Bibliografie
31
Government document
31
Festschrift
26
Systematic review
26
Übersichtsarbeit
26
Einführung
25
more ...
less ...
Language
All
English
460
German
248
Polish
18
Russian
16
French
6
Ukrainian
6
Hungarian
5
Italian
3
Spanish
1
more ...
less ...
Author
All
Bruhn, Manfred
24
Drees, Norbert
15
Sheth, Jagdish N.
15
Meffert, Heribert
13
Pepels, Werner
9
Homburg, Christian
8
Esch, Franz-Rudolf
6
Langner, Tobias
5
Pilarczyk, Bogna
5
Varadarajan, Rajan
5
Bauer, Hans H.
4
Hermanns, Arnold
4
Hippner, Hajo
4
Kleinaltenkamp, Michael
4
Laroche, Michel
4
Springer, Reiner
4
Viswanathan, Madhu
4
Wilde, Klaus D.
4
Wind, Yoram
4
Backhaus, Klaus
3
Balmer, John M. T.
3
Berndt, Ralph
3
Chadraba, Petr
3
Diller, Hermann
3
Herrmann, Andreas
3
Herstatt, Cornelius
3
Hunke, Guido
3
Kirchgeorg, Manfred
3
M. S. Mahrinasari
3
Melanthiou, Yioula
3
Melewar, T. C.
3
Mellahi, Kamel
3
Pfeffermann, Nicole
3
Plinke, Wulff
3
Semerkova, L. N.
3
Shankar, Venkatesh
3
Singh, Ramendra
3
Tesar, George
3
Veloutsou, Cleopatra
3
Wagner, Udo
3
more ...
less ...
Institution
All
American Marketing Association
26
European Society for Opinion and Marketing Research
9
Springer Fachmedien Wiesbaden
9
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
DePaul University / College of Commerce
5
Fördergesellschaft Marketing an der Universität Augsburg
4
Gesellschaft zur Erforschung des Markenwesens
3
Harvard Graduate School of Business Administration
3
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
2
Athens Institute for Education and Research
2
European Advertising Academy
2
Information Resources Management Association
2
Marketing Research Congress <44, 1991, Luxembourg>
2
Tūran Universitetí
2
Universität Wien / Lehrstuhl für Marketing
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Čerkasʹkyj deržavnyj technolohičnyj universytet
2
Academy of Marketing
1
Academy of Marketing Science
1
Air Transport Research Society
1
Akademische Marketinggesellschaft
1
Akademische Verlagsgemeinschaft München
1
Augsburger Marketingtag <19, 1993, Augsburg>
1
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Bundesinstitut für Berufsbildung
1
Bundesverband Bürowirtschaft
1
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Centre de Recherches en Sciences Sociales du Travail <Sceaux>
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on International Marketing Research: New Tasks, New Methods, New Scenarios <1991, Ljubljana>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <16, 2008, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <11, 2003, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
more ...
less ...
Published in...
All
Erfurter Hefte zum angewandten Marketing
14
Journal of business research : JBR
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
10
Journal of marketing management : MM
8
Legends in marketing
8
Premier reference source
8
Zeszyty naukowe
8
International journal of technology marketing : IJTMkt
6
Proceedings series / American Marketing Association
6
The journal of business & industrial marketing
6
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International marketing review
5
Legends in strategic marketing
5
SAGE library in marketing
5
Springer Reference Wirtschaft
5
Edward Elgar E-Book Archive
4
Elgar original reference
4
Europäische Kulturen in der Wirtschaftskommunikation
4
Journal of strategic marketing
4
Journal of the Academy of Marketing Science
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
Interdisciplinary management research XVI ; 1
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business ethics : JOBE
3
Journal of marketing communications
3
Key issues in marketing management
3
Marketing intelligence & planning
3
Marketingforschung aktuell
3
Psychology & marketing
3
Research
3
Sage library in marketing
3
Technischer Vertrieb
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
AMA educators' proceedings
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
2
Advances in advertising research
2
more ...
less ...
Source
All
ECONIS (ZBW)
739
Showing
1
-
10
of
739
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing strategies of Tham Sing Robusta Coffee in Thailand : SWOT IE and TOWS matrix
Sann, Raksmey
;
Rodmanee, Sudarin
;
Chaisit, Sumalee
; …
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 29-41)
.
2024
Persistent link: https://www.econbiz.de/10014501020
Saved in:
2
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
3
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
Saved in:
4
Please do not buy our brand : how consumers respond to green-demarketing messages
Herm, Steffen
;
Möller-Herm, Jana
;
Wache, Catalina
; …
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 105-118)
.
2023
Persistent link: https://www.econbiz.de/10014276969
Saved in:
5
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
6
Green marketing mix strategy and fast-moving consumer goods purchase behaviour during COVID-19 pandemic : experiences from Malaysia
Ling, Khoo Shen
;
Siti Haslina Md Harizan
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 15-33)
.
2023
Persistent link: https://www.econbiz.de/10013540553
Saved in:
7
Influencer marketing as an effective marketing tool in the conditions of selected regions of Central and Eastern Europe
Nastišin, Ľudovít
;
Fedorko, Richard
;
Kráľ, Štefan
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 145-154)
.
2022
Persistent link: https://www.econbiz.de/10013462024
Saved in:
8
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
9
A study on marketing strategies of banking services during covid times
Ramakrishnan, Sheeja
;
Krishnan, Namitha
- In:
Repositioning business : a strategic response to …
,
(pp. 86-102)
.
2022
Persistent link: https://www.econbiz.de/10013183890
Saved in:
10
Brand purpose as the next marketing paradigm
Derqui, Belén
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-97)
.
2022
Persistent link: https://www.econbiz.de/10013281262
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->